You almost got the principles of making a successful social media marketing strategy by using LinkedIn and now they are absorbed by the Microsoft empire? Shall we worry about that? What’s the big deal? What you need to change now? 411Locals watches closely the recent thoughts and speculations. Here are some insights from the latest news:

It Is Final: Microsoft Owns LinkedIn

Microsoft paid $26.2 billion (cash) to purchase LinkedIn along with the latter’s 433 million members. Sure, only 105 million of them can be designated as active and millions of the rest are paid subscribers, but…And for now, there will be no change of the LinkedIn HQ – Jeff Weiner will keep his title.

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Reviews Colorful Elements Banner

Beyond any doubt, the local reviews are becoming major ranking factors, considered to have already surpassed the importance of social media signals. The latter has been confirmed by the latest Moz’s survey and by Google. It is clear that online reviews are not just dabbling with other key factors such as relevance, distance, and prominence. Brands and businesses registered in the appropriate online review sites have an edge over those that lack that many submissions. So how to improve your local search ranking by using online reviews?

Initial Steps

Once you get your business on Google, by creating or claiming a listing, you are giving a fresh start to a climbing local search performance. Same applies for any other local business directory that emphasizes reviews and ratings. Yelp, Yell, TripAdvisor, even Facebook are good examples. They can add up to your business and yet they cannot replace the importance of your Google my Business account. As a rule of thumb, you must look for relevant reviews sites. Once you submit your business in the biggest places, make sure you also have presence on industry-specific sites. For instance, if you are focusing on car dealing, you’d definitely need to create a listing in Continue reading


The SEO specialists all over the world have been waiting for Google to launch the Penguin 4.0 update for over 4 months now. Many of them expected the launch date to be World Penguin Day, which is on 25th April and sounds like the perfect time for that. But since nothing happened on that date, everyone is wondering what to expect from now on. It has been well over a year and a half since Google launched Penguin 3.0, which is why SEO specialists are becoming very impatient.

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