411Locals has always been very responsible when it comes to the quality of website content it produces, and we always aim at creating content of authority.  That is why we are always up-to-date on this topic. In this article, we will tell you how Google fights the issue with search quality. Examples of problematic content are fake news, disturbing answers, or offensive search suggestions which appear at the top of Google’s results.

What could the solution be? To begin searching for this answer, we must first explain how Google measures the authority of a website content. To begin with, there is no single “authority” metric. Instead, Google considers various undisclosed metrics, for which it is even possible to vary depending on the query.

PageRank – the first authority metric:

In the dawn of Google, the search engine had only one authority figure – PageRank. What it did was look at the links leading to pages. The search engine counted the number of links received by a page, which helped Google derive a PageRank score for this page.

But rewarding pages with many links was not all Google did. It also attempted to assess the importance of those links. Pages with links from other “important” pages ranked higher than pages with multiple links from not so authoritative other pages.

Even pages with much authority — a high PageRank — couldn’t always make it to the top of Google’s search results. PageRank was only one aspect of the ranking algorithm of Google. The actual words within links were of great importance. The words on the web pages themselves also mattered, as well as other factors. Continue reading

Since the latest article published by 411Locals described the importance of Divi and Oshine as the current WP themes meant for your success, it is now time to take a look at the other creative options you can take advantage of. These are the highlights from among our chosen themes, suitable for creatives designers, portfolio showcases, agencies and other WordPress-using businesses.

Building Websites With Massive Dynamic

Massive Dynamic is the brainchild of ThemeForest, dubbed the “future of WordPress” by its author. Apparently, the theme owes its popularity to the website builder it comes with. The goal is to make website building user-friendly and easier than ever. The interface allows easy dragging and dropping of elements, changing of layouts and adding of shortcodes. Things get even easier with the set of pre-designed layouts you can use as a matrix and add your own customizations on. Continue reading

Reliable Methods Tested by 411Locals

Google Keyword Planner is an essential tool and it is important to know how to use it. However, you have other options to find new phrases and synonyms for your SEO campaign apart from its basic function. Here are some of the suggestions offered by 411Locals:

Competition Research

Just open a competitor’s site and explore what kind of keywords he has used in his copy (text). Look in the headings, the beginning of the paragraphs, as well as in image titles. You can also check the source of the web page (Ctrl+U). There you can look for “keyword” tag (use Ctrl+F) and check what they have entered. Bear in mind – not everyone is putting their keywords there. Then you can copy/paste those words in Google Keyword Planner (GKP). Do you remember that “Your landing page” section just under the field where you enter the words? Paste the competitor’s URL there. Use the filters and you can get some really neat suggestions.

Google Suggest

Simply type your keyword in Google Search. At the bottom, you will find a few suggestions from the engine. When you find something relevant, go one step forward. There you will find even more synonyms. Then you can check each one of them in GKP to see if the words have value. Continue reading

The previous post was all about the tools that can help you review your website metrics and monitor the progress of your social media strategy. But what about the other aspects of digital marketing and SEO? Which tools will make a difference in 2017? In this post, 411Locals will recommend you a few platforms for link analysis.

Whether you’re an advocate or an opponent of the current link building trends, links remain an essential part of any SEO campaign. The following tools will be a good investment when you seek answers to the most important question – “Am I doing it right?”:

Open Site Explorer: Moz’s favorite tool is about quality backlink profiles. It focuses on link authority and longevity. Paying for OSE’s services makes sense. Its free version allows you to see only the first five backlinks for your domain. For $99 monthly, you will have full visibility, unlimited reports, and access to other tools developed by Moz. You will be able to see anchor texts, page and domain authority, and do research. With Open Site Explorer, you will never have a bad backlink staining your website.

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