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Website Redesign – A Double-Edged Sword

Website Redesign – A Double-Edged Sword

Relaunching a website is usually a very exciting job but is the effort really worth it? We, at 411 Locals, have been in the industry long enough, and we have seen how trends change and some of our websites really needed a redesign. Also, a lot of customers have requested certain changes. Although these changes are meant to be good for your business or the clients you work for, this can be a real double-edged sword for your PPC program. Columnist Pauline Jakober has recently posted an article about that and here is what it is about:

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Never Forget The Importance of Good User Experience

The team of 411 Locals has been working together for over a decade. Some of us have more experience than others, and we remember how easy it was to stuff a bunch of keywords on a page, and rank first on Google. Things have changed significantly nowadays… We recently read an article by Sherry Bonelli, where she explains how SEO and UX (User Experience) work together, and we couldn’t agree more with her. See what the 411 Team and Sherry have in common when it comes to SEO and UX below on this page.

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Content Marketing Strategy Tips

Ever since the Hummingbird algorithm update, quality and consist content became top-of-mind for many SEOs. We, at 411 Locals, have always wanted to produce better quality content, and here are some tips that have worked over the years for us.

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Voice Search Changes Everything

Yext VP of Industry Insights Duane Forrester explains on his new e-book, “How Voice Search Changes Everything” what marketers can do to adapt and compete. We, at 411, Locals found that interesting, especially with Google’s announcement in 2016 that 20% of all mobile queries were voice searches. Whether you are a competing marketer or not, you might find the following information intriguing, because, let’s face it – the future is here and voice will soon become a primary search interface.

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