Pros and Cons of the Short-Content Approach to SEO
July 5th, 2016 Published on: | 411 Locals Author: | Category:Content Marketing, SEO
Many content writers don’t dare questioning the notion that Google loves long content. They hear that same mantra over and over again ad infinitum. But what if there is evidence to the contrary and nobody has noticed it yet? What if a company like 411Locals excels at benefiting from balancing short and long content while the rest of you still dream of reaping the rewards of long articles, which may never come? Is short better than long content or vice versa? Perhaps, they just have different pros and cons, and in capable hands, they can both be very efficient.
The Effects of Syndication
Long content brings long-tail SEO traffic easily – that’s the most frequently heard argument in favor of using it when you want more traffic, more shares, and engagement. However, there’s one tactic that often gets ignored – short articles can be syndicated for better exposure. The latest analysis of Jamesclear.com shows that social shares can be increased with 70% by only syndicating to one site. (more…)
What Do We Do When Copy Isn’t Selling?
October 27th, 2015 Published on: | 411 Locals Author: | Category:Content Marketing, How To's and Guides, SEO
Copywriting and content marketing is going to be the topic again. Since everything else is changing rapidly, we have to keep up with the content as well because its evolution is never far behind.
The biggest challenge for creative writers is being able to attract an audience and convert it into buyers. It’s not enough to become visible and make your products, services, and brand known to the rest of the world – it’s conversion that hurdles every novice copywriter, and it’s conversion that is the hardest part for every marketer.
Trading goods and services online is a major part of the worldwide economy right now, and online marketing directs the flow of sales. Practice makes it clear that marketers don’t need to be ‘natural salesmen’ to be successful in converting readers into clients.
Let’s see what the reasons may be for the lack of sales and low conversion rates.
Customers simply don’t like what you sell
It’s tough to hear, but you have to face the truth at some point and start making changes before it’s too late. If the product or service you offer is not attracting customers, there is no mysterious way to market it successfully.
It’s understandable to be passionate about something you like and find useful, but if your audience doesn’t share your passion, it’s hard to find a common ground upon which to build consumer trust. Especially if you have already invested a lot of time and resources into it, it will be even harder to embrace change. (more…)