Google Takes Action to Solve Content Authority Issues May 12th, 2017 Published on: | 411 Locals Author: | Category:Google
411Locals has always been very responsible when it comes to the quality of website content it produces, and we always aim at creating content of authority. That is why we are always up-to-date on this topic. In this article, we will tell you how Google fights the issue with search quality. Examples of problematic content are fake news, disturbing answers, or offensive search suggestions which appear at the top of Google’s results.
What could the solution be? To begin searching for this answer, we must first explain how Google measures the authority of a website content. To begin with, there is no single “authority” metric. Instead, Google considers various undisclosed metrics, for which it is even possible to vary depending on the query.
PageRank – the first authority metric:
In the dawn of Google, the search engine had only one authority figure – PageRank. What it did was look at the links leading to pages. The search engine counted the number of links received by a page, which helped Google derive a PageRank score for this page.
But rewarding pages with many links was not all Google did. It also attempted to assess the importance of those links. Pages with links from other “important” pages ranked higher than pages with multiple links from not so authoritative other pages.
Even pages with much authority — a high PageRank — couldn’t always make it to the top of Google’s search results. PageRank was only one aspect of the ranking algorithm of Google. The actual words within links were of great importance. The words on the web pages themselves also mattered, as well as other factors. (more…)
How to Use Keyword Planner in a Smart and Proactive Way March 20th, 2017 Published on: | 411 Locals Author: | Category:Google, Local SEO, Marketing, SEO
Reliable Methods Tested by 411Locals
Google Keyword Planner is an essential tool and it is important to know how to use it. However, you have other options to find new phrases and synonyms for your SEO campaign apart from its basic function. Here are some of the suggestions offered by 411Locals:
Just open a competitor’s site and explore what kind of keywords he has used in his copy (text). Look in the headings, the beginning of the paragraphs, as well as in image titles. You can also check the source of the web page (Ctrl+U). There you can look for “keyword” tag (use Ctrl+F) and check what they have entered. Bear in mind – not everyone is putting their keywords there. Then you can copy/paste those words in Google Keyword Planner (GKP). Do you remember that “Your landing page” section just under the field where you enter the words? Paste the competitor’s URL there. Use the filters and you can get some really neat suggestions.
Simply type your keyword in Google Search. At the bottom, you will find a few suggestions from the engine. When you find something relevant, go one step forward. There you will find even more synonyms. Then you can check each one of them in GKP to see if the words have value. (more…)
Google Deindexes 1.75 Billion Websites – The Most Important Changes In SEO – Part 1 September 28th, 2016 Published on: | 411 Locals Author: | Category:Google, Marketing, SEO
The most popular search engine removed more than 1.75 billion sites from its index and the number is growing. It is a huge purge, happening after a 53% increase in the copyright requests. Another major change is the AdWords Quality score improvement, which is deadly to keywords with insufficient data, new keywords, or keywords with sparse recent history – all of them now getting a zero number. And this is only the tip of the iceberg. 411Locals will summarize all important factors since the latest changes rolled out. You need to know the following in order to survive in the SEO environment for the end of the month:
Copyright Requests Might Get Your Website Hit
With virtually absent pending requests at the moment, it appears that the copyright section of Google is quick at responding requests. The search engine is not the active part in the lookout for copyright infringements – the owners send the copyright takedown requests. The guilty URL will be taken down from the search results after a notification, so beware of such messages when checking Search Console. (more…)
Why Link Building Should Be Back Again in 2016 August 17th, 2016 Published on: | 411 Locals Author: | Category:411 Locals, Google, SEO
As an SEO strategy, link building has nothing to do with the spammy process it was five years ago. Most webmasters and SEOs nowadays consider the whole thing to be some sort of a Pandora’s box. According to the last survey 411Locals, link building gets awfully neglected as a strategy. What’s more baffling is that the number of participants not using link building is almost 40 percent. So, how can you put this old and once-great approach to work for you again?
Adapting to 5 Years Of Changes Will Do
Ignoring such a valuable ranking factor is inexplicable, given the fact that Google calculates authority mainly by using backlink profiles. The solution in 2016 is to focus on link quality instead of link quantity. This is the single most relevant strategy since the first Penguin update. Which leads to the second important principle.
Avoiding Penalties Means Building High-Quality Links
The successful approach to link building means that your link building campaign will take time – time you should be spending productively. And building hundreds of bad links just to disavow them if an update penalizes your site is indeed a waste of your precious time. (more…)
The Latest News Regarding the Expected Penguin 4.0 Update April 27th, 2016 Published on: | 411 Locals Author: | Category:Google, Local SEO, SEO
The SEO specialists all over the world have been waiting for Google to launch the Penguin 4.0 update for over 4 months now. Many of them expected the launch date to be World Penguin Day, which is on 25th April and sounds like the perfect time for that. But since nothing happened on that date, everyone is wondering what to expect from now on. It has been well over a year and a half since Google launched Penguin 3.0, which is why SEO specialists are becoming very impatient.
How to Simply Fix a Faulty Keyword Strategy November 25th, 2015 Published on: | 411 Locals Author: | Category:Google, Marketing, SEO
Maybe, at one point, something will happen and render keywords irrelevant. Until then, they will determine the rankings and SEO strategy of every business that tries to establish a successful online presence.
The misleading obsession with keywords and high rankings has become very unhealthy, especially in the recent years when it is common knowledge that the term “Search Engine Optimization” is currently the exact opposite of what it was in the beginning.
Keywords certainly give a relatively accurate measure of progress when it comes to how our website is doing in terms of SEO. However, the real problem is that apart from localized rankings for business listings, keyword ranking is practically useless.
Let’s explain why.
Are you stuck with your keyword strategy from 2005? Wake up because it’s 2015.
SEO was a very straightforward process back when search engines were mostly one dimensional because you would get basically the same results for a given search, wherever you were in the world. Under these conditions, rankings for keywords were quite simple as a metric, even transparent. (more…)