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One of Google’s Key Services Ends on August 3rd

google-ends-pagespeed-insightsWhat to Do When the PageSpeed Service Is Gone?

First of all, we should point out what exactly is (soon to be was) the PageSpeed service, what are its negative and positive sides and more useful information on the whole situation.

The whole idea and function behind the PageSpeed service by Google was to give you a full analysis on the performance of your website, how much time does it take to fully load all of its features (images, JavaScript, and other elements). At least that is the major and primary part of its functions. When the tool finishes the analysis, it not only shows the speed itself, but also points out what exactly is wrong with the website and gives very detailed and thorough suggestions to what can be done in order to improve its performance according to Google’s guidelines and algorithms. (more…)

What Is Google’s Manual Spam Action?

Avoiding and Preventing Google’s Intervention

The most terrifying words that can make a website owner’s skin crawl are “Google’s updating the algorithm again.” This is not intended to be a fear-mongering article, but you are free to make your own conclusions.
So, when we are talking about Google and its algorithms, we always deduce to the most negative results, bad outcome and overall apocalyptic expectations. The most common reason for the search engine to look upon your website with a frown is the possible spam that you may have accidentally included.

What are the most common types of spam:

User generated spam
Spammers that use automated tools intend to spam your website (depending on its type) with unwanted and irrelevant messages that take advantage of your traffic and direct it to their sources.
The measures you can take here are simply to moderate your site better and take advantage of solutions such as captcha and recaptchas.
If you happen to receive a penalty because of this you should clean it up entirely, not sparing anything that shows the slightest hint of spam. (more…)

Ranking Factors That Continue to Be Important for SEO in 2015

2015 most important seo ranking factors 411localsWe are all familiar with the hundreds of different key factors that either contribute to the rank of our website, or do the opposite – they bring it down. However, as the advancements go, we constantly see changes and fluctuations in Google’s results. This brings to mind that some things may pass, but other things will always stay the same.

In general, a reliable and efficient SEO strategy that 411 Locals would suggest consists of several key features:

15 Most Visited Sites and What Customers Want from Yours


Unique Visits Per Month
1. Google1,100,000,000
2. YouTube1,000,000,000
3. Facebook900,000,000
4. Yahoo750,000,000
5. Amazon500,000,000
6. Wikipedia475,000,000
7. Twitter290,000,000
8. Bing285,000,000
9. eBay285,000,000
10. MSD280,000,000
11. Microsoft270,000,000
12. LinkedIn260,000,000
13. Pinterest250,000,000
14. Ask245,000,000
15. WordPress240,000,000


Factors Google Probably Considers

factors-google-considerNow it needs to be said here that no one really knows everything that goes into how Google indexes different websites. That’s what the Internet is basically, a giant index that returns results prioritized according to the way it is indexed. It’s believed that not even a single person at Google knows everything about their algorithm because different aspects of it are compartmentalized and by design not shared. It may even be the case that some of it is automated so literally no human really knows for sure, but that last part is conjecture. What we do know is that if no single person at Google knows for sure, certainly any marketer or SEO expert who claims to know is probably lying.


About Link Spam

link network spamLink Spam is a term used for a large number of irrelevant links to a particular site for the purpose of increasing search rankings in Google. For example, if you own a Deli and your website has backlinks from blogs about shoes, forums about working out, a site about popular baby names, whatever the case may be, not only are you not really targeting your customer, Google is doing everything they can to make sure all that work you put into getting all of these random links results in your page being ranked even lower.