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Google Deindexes 1.75 Billion Websites – The Most Important Changes In SEO – Part 1

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The most popular search engine removed more than 1.75 billion sites from its index and the number is growing. It is a huge purge, happening after a 53% increase in the copyright requests. Another major change is the AdWords Quality score improvement, which is deadly to keywords with insufficient data, new keywords, or keywords with sparse recent history – all of them now getting a zero number. And this is only the tip of the iceberg. 411Locals will summarize all important factors since the latest changes rolled out. You need to know the following in order to survive in the SEO environment for the end of the month:

Copyright Requests Might Get Your Website Hit

With virtually absent pending requests at the moment, it appears that the copyright section of Google is quick at responding requests. The search engine is not the active part in the lookout for copyright infringements – the owners send the copyright takedown requests. The guilty URL will be taken down from the search results after a notification, so beware of such messages when checking Search Console. (more…)

Why Link Building Should Be Back Again in 2016

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As an SEO strategy, link building has nothing to do with the spammy process it was five years ago. Most webmasters and SEOs nowadays consider the whole thing to be some sort of a Pandora’s box. According to the last survey 411Locals, link building gets awfully neglected as a strategy. What’s more baffling is that the number of participants not using link building is almost 40 percent. So, how can you put this old and once-great approach to work for you again?

Adapting to 5 Years Of Changes Will Do

Ignoring such a valuable ranking factor is inexplicable, given the fact that Google calculates authority mainly by using backlink profiles. The solution in 2016 is to focus on link quality instead of link quantity. This is the single most relevant strategy since the first Penguin update. Which leads to the second important principle.

Avoiding Penalties Means Building High-Quality Links

The successful approach to link building means that your link building campaign will take time – time you should be spending productively. And building hundreds of bad links just to disavow them if an update penalizes your site is indeed a waste of your precious time. (more…)

The Latest News Regarding the Expected Penguin 4.0 Update

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The SEO specialists all over the world have been waiting for Google to launch the Penguin 4.0 update for over 4 months now. Many of them expected the launch date to be World Penguin Day, which is on 25th April and sounds like the perfect time for that. But since nothing happened on that date, everyone is wondering what to expect from now on. It has been well over a year and a half since Google launched Penguin 3.0, which is why SEO specialists are becoming very impatient.

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How to Simply Fix a Faulty Keyword Strategy

Faulty Keyword Strategy fix

Maybe, at one point, something will happen and render keywords irrelevant. Until then, they will determine the rankings and SEO strategy of every business that tries to establish a successful online presence.

The misleading obsession with keywords and high rankings has become very unhealthy, especially in the recent years when it is common knowledge that the term “Search Engine Optimization” is currently the exact opposite of what it was in the beginning.

Keywords certainly give a relatively accurate measure of progress when it comes to how our website is doing in terms of SEO. However, the real problem is that apart from localized rankings for business listings, keyword ranking is practically useless.

Let’s explain why.

Are you stuck with your keyword strategy from 2005? Wake up because it’s 2015.

SEO was a very straightforward process back when search engines were mostly one dimensional because you would get basically the same results for a given search, wherever you were in the world. Under these conditions, rankings for keywords were quite simple as a metric, even transparent. (more…)

What Stands in the Way of Optimizing Multiple-Location Businesses?

multiple-locations-local-seoAfter some of the recent changes in Google’s policy and algorithms, it became even more difficult to promote the same business on different locations around a certain area. Companies with more than one office, store or facility find it hard to appear on good positions when it comes to local SEO. While this may be a more generalized assumption, there are of course certain cases where bigger companies with good reputation both on a public and online level enjoy good rankings.

Your business is relatively small?
However, if you are just starting out or your company is not that reputable and recognized yet, you are likely to be facing difficulties with the optimization of your various locations.

We will fix that!
We are here to change that for you and let you know which the key factors in improving your chances for a better position and more visibility in Google’s results are! (more…)

One of Google’s Key Services Ends on August 3rd

google-ends-pagespeed-insightsWhat to Do When the PageSpeed Service Is Gone?

First of all, we should point out what exactly is (soon to be was) the PageSpeed service, what are its negative and positive sides and more useful information on the whole situation.

The whole idea and function behind the PageSpeed service by Google was to give you a full analysis on the performance of your website, how much time does it take to fully load all of its features (images, JavaScript, and other elements). At least that is the major and primary part of its functions. When the tool finishes the analysis, it not only shows the speed itself, but also points out what exactly is wrong with the website and gives very detailed and thorough suggestions to what can be done in order to improve its performance according to Google’s guidelines and algorithms. (more…)