What Is Google’s Manual Spam Action?
June 22nd, 2015 Published on: | 411 Locals Author: | Category:Google, How To's and Guides
Avoiding and Preventing Google’s Intervention
The most terrifying words that can make a website owner’s skin crawl are “Google’s updating the algorithm again.” This is not intended to be a fear-mongering article, but you are free to make your own conclusions.
So, when we are talking about Google and its algorithms, we always deduce to the most negative results, bad outcome and overall apocalyptic expectations. The most common reason for the search engine to look upon your website with a frown is the possible spam that you may have accidentally included.
What are the most common types of spam:
User generated spam
Spammers that use automated tools intend to spam your website (depending on its type) with unwanted and irrelevant messages that take advantage of your traffic and direct it to their sources.
The measures you can take here are simply to moderate your site better and take advantage of solutions such as captcha and recaptchas.
If you happen to receive a penalty because of this you should clean it up entirely, not sparing anything that shows the slightest hint of spam. (more…)
Ranking Factors That Continue to Be Important for SEO in 2015
May 18th, 2015 Published on: | 411 Locals Author: | Category:Google, How To's and Guides
We are all familiar with the hundreds of different key factors that either contribute to the rank of our website, or do the opposite – they bring it down. However, as the advancements go, we constantly see changes and fluctuations in Google’s results. This brings to mind that some things may pass, but other things will always stay the same.
In general, a reliable and efficient SEO strategy that 411 Locals would suggest consists of several key features:
Factors Google Probably Considers
November 24th, 2014 Published on: | 411 Locals Author: | Category:Google, SEO
Now it needs to be said here that no one really knows everything that goes into how Google indexes different websites. That’s what the Internet is basically, a giant index that returns results prioritized according to the way it is indexed. It’s believed that not even a single person at Google knows everything about their algorithm because different aspects of it are compartmentalized and by design not shared. It may even be the case that some of it is automated so literally no human really knows for sure, but that last part is conjecture. What we do know is that if no single person at Google knows for sure, certainly any marketer or SEO expert who claims to know is probably lying.
About Link Spam
August 18th, 2014 Published on: | 411 Locals Author: | Category:Google, How To's and Guides, SEO
Link Spam is a term used for a large number of irrelevant links to a particular site for the purpose of increasing search rankings in Google. For example, if you own a Deli and your website has backlinks from blogs about shoes, forums about working out, a site about popular baby names, whatever the case may be, not only are you not really targeting your customer, Google is doing everything they can to make sure all that work you put into getting all of these random links results in your page being ranked even lower.
What is Google Panda? What Does it Mean for My Business?
July 31st, 2014 Published on: | 411 Locals Author: | Category:Google, Marketing, SEO
Unless you work for Google, do SEO, or are really on top of your marketing, you probably haven’t heard of Panda. It’s the most recent evolution of the Google web crawlers—those things that decide where your website is going to show up in a search. Learning just a little about these changes can give you a huge advantage over your competition.
How will understanding Panda give me an advantage?
You’ll have a better idea of who to hire for your online marketing and SEO
You’ll know when they are marketing the right way online, and when they are still using strategies based on older optimization models (which are no longer as effective).
And for those with a limited budget, you will be able to do more of your marketing and optimization in-house the right way, saving a whole lot of money.