Web design development illustrationConsumers are getting very critical when it comes to visuals, whether it is a website, a movie, a game, or anything else that has visual content. This is even being pumped-up by social media networks and mobile tech.

Static website galleries, written content on social channels, corporate photos and videos online were alright at one point. However, the readers of today strongly count on visuals to determine whether your message, product, or service is worth their time.

The trends are changing rapidly, and so are the expectations and standards of consumers. They spend less and less time examining an image or a piece of text in order to click on it. Decisions based on the visual content provided are made in a manner of seconds. Continue reading

email marketing

The Essentials of a Profitable Business

What are the first things that you think of when someone says “online marketing”? Even if you are not familiar with the industry yet, the first two things that may come to mind are blogs and social media. And, of course, pay-per-click advertising.

But did you think about email?

Yes, it is so old-fashioned, so yesterday and out of touch. Unless you also think that profiting from your business and enjoying every bit of are too outdated as well, then this article might not be for you.

The more intimate nature of email

The public nature of social platforms like Twitter, Facebook or Google+ can be a bit too intimidating for some. Besides, they are also flooded with advertisements of all sorts.

In email, people connect solely one-on-one.

When you try to engage multiple people in social channels, it is a little like shouting out to them across the crowded marketplace. The chance you will be heard is desperately low. On the other hand, a carefully thought out email program will much better help accomplish that goal because of its explicitly personal approach. Continue reading

landing page convertsTransform Visitors into Customers!

Like with all our articles, we will start by explaining the fundamentals of the main subject and break them down afterward so that everything becomes clear. Today’s topic will be the Landing Page and the secrets it holds to unveiling the full potential of your online marketing campaign.

Let’s go through the theory quickly and get it out of the way so that we can get to the meat and potatoes of traffic conversion and the better understanding the value of having a well crafted Landing Page on your business website. Continue reading

website  first good impression

Give Your Visitors Something to be Amazed About!

Pay a visit to your website now and take a look at it from a different perspective, ignoring any of the written or visual content that might exist there.
Now, can you make sense of what your website is communicating to the audience in a non-verbal way?

Answer these questions for yourself:

  • Does the design look like it was created by a knowledgeable and skilled pro, or an overenthusiastic person who has just started out in this area?
  • Can you instantly determine where the reader’s eye should be directed to at first?
  • Does the initial impression of the site give the confidence that you can solve the user’s problem?
  • Imagine that you are a stranger there, would you classify this business as competent, trustworthy and capable enough to offer exactly what you need?

Continue reading