Turning Social Media into a Marketing Tool Will Save You Time September 29th, 2015 Published on: | 411 Locals Author: | Category:411 Locals, How To's and Guides, Marketing
When different social media platforms were being born and started rising, we saw that groundbreaking changes and even more hype was surrounding each of the newest big names on the web.
These are the tools that determined the next phase of our evolution as web users, and the reason behind that is the lightning speed at which they allow us to expand our audience. However, this creates another type of competition, a battleground where you have to adapt instantly if you want to compete with thousands of competing messages flying from side to side at any given moment.
Today’s article is another one about copywriting, and more about smart content that experienced marketers use for advertising throughout social media. We will also cover the necessary limits we have to establish in order to save the time that is so easily wasted once we get immersed in online social networks.
To emphasize on the actual impact that social media has made on businesses lately, check out the numbers conducted from a research made by MarketingTechBlog:
Expand Your Digital Content Creation September 8th, 2015 Published on: | 411 Locals Author: | Category:How To's and Guides, Web Design
Consumers are getting very critical when it comes to visuals, whether it is a website, a movie, a game, or anything else that has visual content. This is even being pumped-up by social media networks and mobile tech.
Static website galleries, written content on social channels, corporate photos and videos online were alright at one point. However, the readers of today strongly count on visuals to determine whether your message, product, or service is worth their time.
The trends are changing rapidly, and so are the expectations and standards of consumers. They spend less and less time examining an image or a piece of text in order to click on it. Decisions based on the visual content provided are made in a manner of seconds. (more…)
Is Email Marketing Too Old School? August 31st, 2015 Published on: | 411 Locals Author: | Category:How To's and Guides, Marketing
The Essentials of a Profitable Business
What are the first things that you think of when someone says “online marketing”? Even if you are not familiar with the industry yet, the first two things that may come to mind are blogs and social media. And, of course, pay-per-click advertising.
But did you think about email?
Yes, it is so old-fashioned, so yesterday and out of touch. Unless you also think that profiting from your business and enjoying every bit of are too outdated as well, then this article might not be for you.
The more intimate nature of email
The public nature of social platforms like Twitter, Facebook or Google+ can be a bit too intimidating for some. Besides, they are also flooded with advertisements of all sorts.
In email, people connect solely one-on-one.
When you try to engage multiple people in social channels, it is a little like shouting out to them across the crowded marketplace. The chance you will be heard is desperately low. On the other hand, a carefully thought out email program will much better help accomplish that goal because of its explicitly personal approach. (more…)
The Art of Landing Pages July 30th, 2015 Published on: | 411 Locals Author: | Category:How To's and Guides, SEO, Web Design
Transform Visitors into Customers!
Like with all our articles, we will start by explaining the fundamentals of the main subject and break them down afterward so that everything becomes clear. Today’s topic will be the Landing Page and the secrets it holds to unveiling the full potential of your online marketing campaign.
Let’s go through the theory quickly and get it out of the way so that we can get to the meat and potatoes of traffic conversion and the better understanding the value of having a well crafted Landing Page on your business website. (more…)
Enhance the First Impression of Your Website July 21st, 2015 Published on: | 411 Locals Author: | Category:411 Locals, How To's and Guides, Web Design
Give Your Visitors Something to be Amazed About!
Pay a visit to your website now and take a look at it from a different perspective, ignoring any of the written or visual content that might exist there.
Now, can you make sense of what your website is communicating to the audience in a non-verbal way?
Answer these questions for yourself:
- Does the design look like it was created by a knowledgeable and skilled pro, or an overenthusiastic person who has just started out in this area?
- Can you instantly determine where the reader’s eye should be directed to at first?
- Does the initial impression of the site give the confidence that you can solve the user’s problem?
- Imagine that you are a stranger there, would you classify this business as competent, trustworthy and capable enough to offer exactly what you need?
What Stands in the Way of Optimizing Multiple-Location Businesses? July 16th, 2015 Published on: | 411 Locals Author: | Category:Google, How To's and Guides, SEO
After some of the recent changes in Google’s policy and algorithms, it became even more difficult to promote the same business on different locations around a certain area. Companies with more than one office, store or facility find it hard to appear on good positions when it comes to local SEO. While this may be a more generalized assumption, there are of course certain cases where bigger companies with good reputation both on a public and online level enjoy good rankings.
Your business is relatively small?
However, if you are just starting out or your company is not that reputable and recognized yet, you are likely to be facing difficulties with the optimization of your various locations.
We will fix that!
We are here to change that for you and let you know which the key factors in improving your chances for a better position and more visibility in Google’s results are! (more…)