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2017’s SEO Ranking Factors Summarized by SMX East

If you are into SEO and SEM, you have probably noticed the fact that although Google is constantly changing algorithms, your website is not always affected. A lot of business owners pay less and less attention to this unless they notice a major bounce rate changes. This is why we, at 411 Locals, brought this article to you, as we will go through all the major SEO ranking factors in 2017. Panelists at SMX East recently discussed that and we will summarize everything that you need to know. The text below includes data – from large-scale studies performed by SEMrush – one of the world’s leading competitive research service for online marketing.

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Properly Presented Content – The Key to Quality

In the SEO game, good content is not a guarantee for a low bounce rate on your website. We, at 411 Locals, face challenges like this every day and will give you a piece of advice on how both how to turn low-quality content into neatly organized and how to proceed with good-quality content that is giving you high bounce rate.

As we have said many times before, keeping up with the latest algorithm updates is impossible. Besides, if you are happy with your current placement and you haven’t seen a huge drop in your traffic, you don’t have reasons to be worried, right? Then why do you feel your content might be treading on thin ice? Stay with us, our goal is to help you decide if your content needs merging, improving in some way, or just to be removed.

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How to Compete With Large Companies as a Small Business Owner

Online search marketing has significantly grown in the past years as the online search continues to develop from a novelty to a standard and regular feature in our everyday lives. We, at 411 Locals, help small and medium business get as much online presence as possible and can tell a word or few about the advantages and disadvantages of small and big companies. Last year, Moz’s founder Rand Fishkin published a similar article which has got our attention. On this page here, we will summarize most of it based on our experience with hundreds of clients.

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Why Robots Are Not Yet to Replace Marketers

Two of the world’s leaders in AI research teamed up to do research on the “safety challenges” of artificial intelligence. So we should be asking questions about how big the threat is and and what it threatens exactly. Turns out that the most endangered thing in the next decade will be your job. And this is the topic that 411 Locals would like to address today.

Until recently only manufacturing workers feared replacement by robots. However, with the advance of artificial intelligence, some “white collar” jobs will also be automated.

It’s already happening. A Japanese insurance company replaced 34 of its employees with IBM’s Watson. Discussions are going on on how ethical it is for programmers to automate themselves out of their jobs.

Up to 47% of US jobs will be automated during the next decade, according to an Oxford research study. There will still be, however, fields where the automation will not happen. (more…)

How to Use Keyword Planner in a Smart and Proactive Way

Reliable Methods Tested by 411Locals

Google Keyword Planner is an essential tool and it is important to know how to use it. However, you have other options to find new phrases and synonyms for your SEO campaign apart from its basic function. Here are some of the suggestions offered by 411Locals:

Competition Research

Just open a competitor’s site and explore what kind of keywords he has used in his copy (text). Look in the headings, the beginning of the paragraphs, as well as in image titles. You can also check the source of the web page (Ctrl+U). There you can look for “keyword” tag (use Ctrl+F) and check what they have entered. Bear in mind – not everyone is putting their keywords there. Then you can copy/paste those words in Google Keyword Planner (GKP). Do you remember that “Your landing page” section just under the field where you enter the words? Paste the competitor’s URL there. Use the filters and you can get some really neat suggestions.

Google Suggest

Simply type your keyword in Google Search. At the bottom, you will find a few suggestions from the engine. When you find something relevant, go one step forward. There you will find even more synonyms. Then you can check each one of them in GKP to see if the words have value. (more…)

The Most Important Changes In SEO – Part 2

SEO - Search Engine Optimization

Welcome back to the summary of the most important changes in SEO by the end of September. This part will introduce you to the social media aspects of the latest updates. 411Locals will also give you some insights concerning the current SEO and online marketing trends.

New Rules: Getting a Verified Profile on Facebook

Facebook has implemented new rules for branded content. Evidently, the verification of your FB business page is becoming more important than ever. Verified celebrities, public figures, and easily recognizable brands have blue badges. On the other hand, companies and businesses, especially local ones, receive gray badges. Verifying your FB business page is a smart move since it boosts your rankings and your trust metrics,  as well as widens your audience. Basically, businesses have two options for verification: over the phone or via documentation. The latter takes time since you need to upload business documentation, and confirming your business’ legitimacy is also time-consuming. (more…)