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Never Forget The Importance of Good User Experience

The team of 411 Locals has been working together for over a decade. Some of us have more experience than others, and we remember how easy it was to stuff a bunch of keywords on a page, and rank first on Google. Things have changed significantly nowadays… We recently read an article by Sherry Bonelli, where she explains how SEO and UX (User Experience) work together, and we couldn’t agree more with her. See what the 411 Team and Sherry have in common when it comes to SEO and UX below on this page.

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Content Marketing Strategy Tips

Ever since the Hummingbird algorithm update, quality and consist content became top-of-mind for many SEOs. We, at 411 Locals, have always wanted to produce better quality content, and here are some tips that have worked over the years for us.

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2017’s SEO Ranking Factors Summarized by SMX East

If you are into SEO and SEM, you have probably noticed the fact that although Google is constantly changing algorithms, your website is not always affected. A lot of business owners pay less and less attention to this unless they notice a major bounce rate changes. This is why we, at 411 Locals, brought this article to you, as we will go through all the major SEO ranking factors in 2017. Panelists at SMX East recently discussed that and we will summarize everything that you need to know. The text below includes data – from large-scale studies performed by SEMrush – one of the world’s leading competitive research service for online marketing.

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Properly Presented Content – The Key to Quality

In the SEO game, good content is not a guarantee for a low bounce rate on your website. We, at 411 Locals, face challenges like this every day and will give you a piece of advice on how both how to turn low-quality content into neatly organized and how to proceed with good-quality content that is giving you high bounce rate.

As we have said many times before, keeping up with the latest algorithm updates is impossible. Besides, if you are happy with your current placement and you haven’t seen a huge drop in your traffic, you don’t have reasons to be worried, right? Then why do you feel your content might be treading on thin ice? Stay with us, our goal is to help you decide if your content needs merging, improving in some way, or just to be removed.

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How to Compete With Large Companies as a Small Business Owner

Online search marketing has significantly grown in the past years as the online search continues to develop from a novelty to a standard and regular feature in our everyday lives. We, at 411 Locals, help small and medium business get as much online presence as possible and can tell a word or few about the advantages and disadvantages of small and big companies. Last year, Moz’s founder Rand Fishkin published a similar article which has got our attention. On this page here, we will summarize most of it based on our experience with hundreds of clients.

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Why Robots Are Not Yet to Replace Marketers

Two of the world’s leaders in AI research teamed up to do research on the “safety challenges” of artificial intelligence. So we should be asking questions about how big the threat is and and what it threatens exactly. Turns out that the most endangered thing in the next decade will be your job. And this is the topic that 411 Locals would like to address today.

Until recently only manufacturing workers feared replacement by robots. However, with the advance of artificial intelligence, some “white collar” jobs will also be automated.

It’s already happening. A Japanese insurance company replaced 34 of its employees with IBM’s Watson. Discussions are going on on how ethical it is for programmers to automate themselves out of their jobs.

Up to 47% of US jobs will be automated during the next decade, according to an Oxford research study. There will still be, however, fields where the automation will not happen. (more…)