How To Distribute Your Content Better in 2018
February 16th, 2018 Published on: | 411 Locals Author: | Category:Content Marketing, Marketing
We have all heard the “content is king” phrase, and while the 411 Locals team agrees that content is important both for the visitors of your website and Google, it simply doesn’t make sense to produce tons of content just for the sake of having it. We believe the that setting targets of blog posts per month is not really the best solution to keep your marketing strategy.
Google Tests New Search Formats and Experiences
February 13th, 2018 Published on: | 411 Locals Author: | Category:Google, Marketing
Have you already noticed the “more results” link – the new Google mobile search interface? The 411 Locals team definitely did, but we cannot say that we haven’t been warned. Google told us that they will constantly experiment with new formats in order to deliver a better and better experience. In this article, we will give you more information about the “more results” new interface and the new search buttons to refine your search directly in the search results snippets.
Top 3 Pay-Per-Click Trends in 2018
February 9th, 2018 Published on: | 411 Locals Author: | Category:Marketing
411 Locals dedicates this article to the top 3 trends in PPC in 2018.
Proper Image Link Building Tricks
January 30th, 2018 Published on: | 411 Locals Author: | Category:Marketing, SEO
Do you remember the times when adding an image containing a keyword in the title and a few backlinks was more than enough for a better ranking? Well, the industry is growing and the 411 Locals team is now introducing the art of image link building. You will notice a lot of similarities with the traditional link building, but there is more to that. Keep reading to see what we mean.
“Rich Results” – Google’s New Testing Tool
January 23rd, 2018 Published on: | 411 Locals Author: | Category:Google, Marketing
Google has just launched a new version of the structured data testing tool for rich results. The company will be calling the old rich cards, rich snippets or enriched results “Rich results” from now on and will group them all together. The team of 411 Locals is excited about the new tool, and here’s what you need to know about it.
Make Your SEO Reports Understandable for Your Customers
December 28th, 2017 Published on: | 411 Locals Author: | Category:411 Locals, Customers, Marketing, SEO
If you are in the SEO industry, you most likely show your clients the monthly reports. We, at 411 Locals, improve our work based on the reports, but most importantly, we show our own customers the positive statistics. The trick to satisfying your customers is to actually make them understand the numbers and everything.