Social media illustration

Years ago, using Facebook for SEO was kinda simple – you’re writing a killer article, post it in a high PR directory, share the link on Facebook, and then here comes the profit. Nowadays, even the profound understanding of FB rules and regulations regarding brands and publishers leaves the concept of sharing vague and uncertain. July 2016 marked the beginning of a friends-and-family oriented change of the algorithm. So what about SEO? What’s in it for me? And how to make the audience share my content? Those are the most frequently asked questions lately, and here are some hints based on the recent 411 Locals practice.

Lighthearted Jokes Trigger Shares

A significant part of the FB users regard the social media as a slightly more diverse version of 9GAG. These people are here to like and share memes, cats, fun stuff, something positive in the form of videos, gifs or some other content that is suitable for a good laugh. The fun-loving users make up for almost half of our sharing audience. Continue reading

microsoft_linkedin

You almost got the principles of making a successful social media marketing strategy by using LinkedIn and now they are absorbed by the Microsoft empire? Shall we worry about that? What’s the big deal? What you need to change now? 411Locals watches closely the recent thoughts and speculations. Here are some insights from the latest news:

It Is Final: Microsoft Owns LinkedIn

Microsoft paid $26.2 billion (cash) to purchase LinkedIn along with the latter’s 433 million members. Sure, only 105 million of them can be designated as active and millions of the rest are paid subscribers, but…And for now, there will be no change of the LinkedIn HQ – Jeff Weiner will keep his title.

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411locals_interview_Forbes

A company can have the best business model in the world, but it won’t matter if it doesn’t get discovered. To that end Konstantin Stoyanov launched 411Locals, an Internet marketing company that helps small-to-medium sized businesses (SMBs) get discovered online.

Entrepreneurs who are launching startups know that a solid web presence isn’t an option. Many brick-and-mortar business owners who once relied on newspaper advertising and direct mail promotions are awakening to the same realization. If a business can’t be discovered on the web, via multiple channels, then it’s losing its competitive advantage.

By now, almost all entrepreneurs are aware of the importance of search engine optimization (SEO). It’s a means of optimizing a website so that it ranks highly in the SERPs.

However, one often overlooked flavor of SEO is Local SEO, or SEO that’s intended to reach an audience within a relatively small geographical area. It’s especially important for small-to-medium sized businesses (SMBs) that don’t cater to a worldwide audience.

I sat down with Stoyanov to discuss with him the challenges that face businesses today and how his company offers solutions. Continue reading

Not Answering Phone CallsThere are many discussions online over the ways to measure SEO success and it seems that the toughest question is how to choose the right KPIs for local SEO. As you might already know, local SEO is a very dynamic sector of the online marketing industry. Things change rather quickly and unexpectedly, forcing SEO professionals to adapt on the go.

For many years search rankings were considered a crucial indicator for SEO success, but let’s look at it from the perspective of the business owner. They don’t profit directly from being on the first page of Google, so what they really need is more customers.

Tracking SEO Results Continue reading