Google Deindexes 1.75 Billion Websites – The Most Important Changes In SEO – Part 1 September 28th, 2016 Published on: | 411 Locals Author: | Category:Google, Marketing, SEO
The most popular search engine removed more than 1.75 billion sites from its index and the number is growing. It is a huge purge, happening after a 53% increase in the copyright requests. Another major change is the AdWords Quality score improvement, which is deadly to keywords with insufficient data, new keywords, or keywords with sparse recent history – all of them now getting a zero number. And this is only the tip of the iceberg. 411Locals will summarize all important factors since the latest changes rolled out. You need to know the following in order to survive in the SEO environment for the end of the month:
Copyright Requests Might Get Your Website Hit
With virtually absent pending requests at the moment, it appears that the copyright section of Google is quick at responding requests. The search engine is not the active part in the lookout for copyright infringements – the owners send the copyright takedown requests. The guilty URL will be taken down from the search results after a notification, so beware of such messages when checking Search Console. (more…)
Developing Social Content – Where Social Media And Content Marketing Merge August 29th, 2016 Published on: | 411 Locals Author: | Category:Content Marketing, Marketing, SEO
Are you trying to successfully incorporate social content into your blog? Even experienced content marketers like 411 Locals face challenges and struggles when creating content that is meant to engage their audiences. The key factors behind successful sharing of social media content are those that make the art of developing social content. But how to create content that is both educational and touching the emotional side of your readers? Here are some innovative ideas about how to expand your content marketing strategy and make it work for your social media goals.
Customer Spotlights Work Better Than Long And Boring Case Studies
A good part of the content marketing gurus love to point out complicated case studies. In fact, this method of being persuasive has been used so often that it became more of a nuisance than an actual attention-grabbing tool. It is kind of hard to get involved when you see a wall of text that explains the step-by-step struggles of someone you’re not familiar with as a reader. So that’s why the customer spotlight can enrich the reader’s experience with the use of feedback and emotion. It is a more direct approach to prospects – to make them see what your happy customers have to say. With customer spotlights, you’re telling success stories coming directly from the source. (more…)
5 Sure-Fire SEO Approaches That Will Make Your Facebook Content Viral July 12th, 2016 Published on: | 411 Locals Author: | Category:411 Locals, Marketing, SEO
Years ago, using Facebook for SEO was kinda simple – you’re writing a killer article, post it in a high PR directory, share the link on Facebook, and then here comes the profit. Nowadays, even the profound understanding of FB rules and regulations regarding brands and publishers leaves the concept of sharing vague and uncertain. July 2016 marked the beginning of a friends-and-family oriented change of the algorithm. So what about SEO? What’s in it for me? And how to make the audience share my content? Those are the most frequently asked questions lately, and here are some hints based on the recent 411 Locals practice.
Lighthearted Jokes Trigger Shares
A significant part of the FB users regard the social media as a slightly more diverse version of 9GAG. These people are here to like and share memes, cats, fun stuff, something positive in the form of videos, gifs or some other content that is suitable for a good laugh. The fun-loving users make up for almost half of our sharing audience. (more…)
Why Microsoft Buying LinkedIn Is Huge News Today June 22nd, 2016 Published on: | 411 Locals Author: | Category:Marketing
You almost got the principles of making a successful social media marketing strategy by using LinkedIn and now they are absorbed by the Microsoft empire? Shall we worry about that? What’s the big deal? What you need to change now? 411Locals watches closely the recent thoughts and speculations. Here are some insights from the latest news:
It Is Final: Microsoft Owns LinkedIn
Microsoft paid $26.2 billion (cash) to purchase LinkedIn along with the latter’s 433 million members. Sure, only 105 million of them can be designated as active and millions of the rest are paid subscribers, but…And for now, there will be no change of the LinkedIn HQ – Jeff Weiner will keep his title.
411 Locals Owner Interview for Forbes Magazine January 28th, 2016 Published on: | 411 Locals Author: | Category:411 Locals, Marketing
A company can have the best business model in the world, but it won’t matter if it doesn’t get discovered. To that end Konstantin Stoyanov launched 411Locals, an Internet marketing company that helps small-to-medium sized businesses (SMBs) get discovered online.
Entrepreneurs who are launching startups know that a solid web presence isn’t an option. Many brick-and-mortar business owners who once relied on newspaper advertising and direct mail promotions are awakening to the same realization. If a business can’t be discovered on the web, via multiple channels, then it’s losing its competitive advantage.
By now, almost all entrepreneurs are aware of the importance of search engine optimization (SEO). It’s a means of optimizing a website so that it ranks highly in the SERPs.
However, one often overlooked flavor of SEO is Local SEO, or SEO that’s intended to reach an audience within a relatively small geographical area. It’s especially important for small-to-medium sized businesses (SMBs) that don’t cater to a worldwide audience.
I sat down with Stoyanov to discuss with him the challenges that face businesses today and how his company offers solutions. (more…)
Small Business Owners Don’t Answer 62% Of Phone Calls January 18th, 2016 Published on: | 411 Locals Author: | Category:Marketing, SEO
There are many discussions online over the ways to measure SEO success and it seems that the toughest question is how to choose the right KPIs for local SEO. As you might already know, local SEO is a very dynamic sector of the online marketing industry. Things change rather quickly and unexpectedly, forcing SEO professionals to adapt on the go.
For many years search rankings were considered a crucial indicator for SEO success, but let’s look at it from the perspective of the business owner. They don’t profit directly from being on the first page of Google, so what they really need is more customers.
Tracking SEO Results (more…)