Do you think that you are responsible with your content marketing? Think again! August 24th, 2015 Published on: | 411 Locals Author: | Category:411 Locals, Marketing, SEO
5 Examples of mistakes in the logic of content marketers
The demand for content in all of its variations is constantly increasing, and it has never been as high as it currently is. For that reason, content creators are sometimes forced by circumstances to fill that demand with not-so-awesome results because of the heavy publishing schedules and the decreasing variety of different topics.
This often leads to falling into deception and delusion about what is reasonable and what isn’t. Dilemmas like that can be quite frustrating, and when combined with the nagging schedule, the resulting produce is not so promising. The outcome is that content creators start looking dull and sometimes even inexperienced in what they do, which in turn leads to mistrust with the audiences.
There is no argument that producing logical content with no compromise and inconsistencies will always define the writer as a real professional, ultimately setting him or her apart from the spammy and thoughtless content marketers.
Let’s check out some of the mistakes often seen in such cases:
- Making hasty assumptions
This is an often occurrence, and it’s there for a reason. However, when we add the speed of which we are forced to write into the equation, content creators are usually guilty of that because of the whole impatience surrounding the writing process.
The results we use to create our arguments and publish the final content are often based on limited research, using small samples of the issue being discussed and inconclusive articles that always leave more to be answered. This is quite limiting and preventing from reaching a meaningful end to the subject. (more…)
Conflict Resolution in the Workplace May 11th, 2015 Published on: | 411 Locals Author: | Category:How To's and Guides, Marketing
We all can become emotional at work; a favorite project was canceled after you put a lot of work into it, a friend is fired, problems with a coworker, difficult customers, a difficult boss, etc. The extent to which these things bother some varies but everyone feels these things. The problem is of course that while at work you cannot let it affect your performance. This is especially vital for managers, directors, and others in a position of authority because those sorts of negative feelings can begin to infiltrate the entire office.
Ignoring it or trying to build a shell around yourself are both short term solutions and are as likely to cause an even worse blowup over time, so instead let’s look at ways to handle things (more…)
Direct Mail Basics and the Fundamentals of Marketing April 15th, 2015 Published on: | 411 Locals Author: | Category:How To's and Guides, Marketing
It’s the most basic type of marketing collateral in many ways:
– It speaks directly to a prospect because it is personal.
– It demands some WOW factor because, unlike billboards, television, radio, even the Internet to an extent, the reader is never in a passive mode and is always on the verge of disregarding the message if you do not keep their interest.
– These pieces are most effective when simple – with a clear benefit, call to action, and deadline. (more…)
Importance of Content Creation for SEO April 7th, 2015 Published on: | 411 Locals Author: | Category:How To's and Guides, Marketing, SEO
Content creation should go beyond your website. For most businesses there is value in letting the customers or clients know that you are an authority in your area, and that means that your expertise should be on display online as well as in the shop. This is also one of the essential elements in online placement. The more quality content that is associated with your products and your business, the more likely it is that those online pages will be ranked high in various searches related to your business, and the better the chances that any links from those pages to your site will help to bump up the placement of your actual website. That’s a huge plus.
So how do you do that?
Contribute to a related blog – If there are already popular blogs related to your business or your product you may want to contact that blogger about contributing. Most are looking for quality content. Each blog will have their own rules concerning the types of articles which may be submitted, and usually they need to be informative pieces as opposed to promotional. Only choose quality blogs for this. A bad link today can do more harm than good. (more…)
Small Business: Understanding the Competition April 3rd, 2015 Published on: | 411 Locals Author: | Category:411 Locals, Marketing, SEO
1. Pricing and why. Finding pricing is as easy as calling or checking out your competitor’s website, but also look for any hidden fees for services if applicable. Many industries are notorious for this. That information can be helpful in marketing materials for example. It can also give you an idea of where your business is at by comparison. That’s the easy part. Next, try to find out why competitors charge what they do. Maybe they have to charge X due to overhead and other costs, maybe they are able to charge more because they are better known or more trusted, maybe they charge less than you are able to. Whatever the case, understanding why they set their prices where they do will let you know what your options are. Maybe you can start charging more. Maybe you need to figure out ways to lower your prices or to better justify prices. Maybe you’ll discover methods that will allow you to lower your prices. This information will change regularly, so try to keep up to date. (more…)