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How SEOs and Marketers Should Avoid Penalty for Low-Quality Pages

Today’s topic of 411 Locals is what Google considers to be low-quality pages and what SEOs and marketers should do to avoid them. Let’s start by saying what constitutes quality according to this search engine:

  • Unique content that is more than different words and phrases. The content should also provide value.
  • Lots of external sources editorially linking to a page. If a page is reference-worthy, it must be high-quality.
  • The page must be referenced by other high-quality pages, not just sources or domains linking to this. The links can be internal or external.
  • The page should successfully answer the query of the searcher. How does Google know this? When someone searches for something, they perform the search and then click on a link. If the results are not satisfying to the searcher, they will click back and choose a different result. This is how Google learns a page does not answer the searcher’s query, especially if it happens a lot.
  • High speed of loading.
  • High quality accessibility and intuitive user design and experience on any device – desktop, laptop, mobile, tablet.
  • Content that is grammatically correct and well-spelled.
  • The non-text content should have text alternatives. For this reason, Google encourages the use of the alt attribute.
  • Content which is organized well and is easy to understand and consume. Trust us, they have their ways of knowing this.
  • Content which points to additional sources where from to get more information, follow-up on tasks, or cite sources. What does this are links externally from a page.

The list above is far from exhaustive, but it contains some of the things which tell Google which pages are high quality and which are not.

How SEOs and marketers filter pages on sites to identify whether their quality is high or low.

Here’s what you should NOT overestimate the importance of: (more…)

Balancing Technical and Non-technical SEO

SEO was mostly about coding in its early days. Technical SEO involved the optimization, often manipulation even, of code, metadata, and link profiles, for the sake of achieving better results.

And that hasn’t changed all that much. But today’s article by 411 Locals is dedicated to a more balanced approach between the technical and non-technical ways of website optimization.
Since manipulation and black hat tactics have become dangerous and less effective, they are also less popular right now. This is how the more creative and non-technical SEO tactics came to be. They are designed with the value and relevance of content in mind.

Technical and non-technical tactics should work in harmony since both are important for the excellent condition of your site and the success of your campaigns. The technical part is the framework on which to build great content.

Here are 4 tips that will help you find a good balance between creative and technical:

1. Know the part that technical SEO plays in your organization

In most organizations today, technical SEO is completely separated from development. The departments SEOs work with are:

  • The IT team managing the storage and reception of important data;
  • Web development team;
  • Non-technical SEOs (like link builders and content marketers).

Technical SEOs are kind of mediators among these fundamentally different teams. However, there is a second part of their job, and that is the implementation and adding structure and optimization which help the engines retrieve, index, and rank content. (more…)

Basic SEO Principles Explained by 411 Locals

Many people feel intimidated by SEO as they think it’s hard to keep up with all the latest changes and updates in the field. This is true to a great extent; however, there are certain SEO fundamentals that haven’t changed that much over time. 411 locals dedicates today’s post to these main factors.

Google’s basic principles can be described as:

  • Crawlability – Whether the search engine can find your content.
  • Site structure – How the search engine organizes and prioritizes this content.
  • Keywords – Define the topic of your content.
  • Backlinks – How the search engine knows your content delivers reliable information on a certain topic.

(more…)

5 Ways to Vamp up Your Title Tags and Improve Your Ranking

If there is one sure thing about SEO, it’s that things are constantly changing. Online advertisers have to stay up to date with all the changes going on so they can implement new strategies and keep their rankings higher. One thing the advertisers are wondering whether it still plays a major role are the title tags. Well, we have good news for you. There are some ways to boost your ranking using the title tags of your website.

Dates & Numbers
Numbers have always been a way to increase the click-through rate. This works well because of a cognitive bias. People’s brains are trained to notice things that are more specific and stand out. So, when a person is going through the search results, chances are they will click on the results with numbers in the title because they seem more specific and stand out from the rest. The same goes for the cases when you put dates in the title. (more…)

The SEO Tools Worth Paying For In 2017 Part III

Content is king, and this statement has always been a rule for 411Locals. In this part of our survey, we would like to recommend the best tools for helping you with the creation of website content and more. Writing a copy that sells is essential for any search engine optimization strategy. So which platforms to choose when you’re ready to invest in tools? What are the best tools for generating clicks and engaging your audience?

Buzzsumo: for when you need a good look at your audience’s preferences. This intuitive tool works by simply inputting a topic. The search results will give you a clear view of the articles that have the highest amount of shares and backlinks. You will be able to see the most important influencers, so you will know better both the topics and the authors who dictate the rules. By signing up to this must-have tool, you will have access to the data that will help you boost your online presence. In addition, Buzzsumo has many nice features. For example, Buzzsumo Alerts will allow you to see whenever a keyword gets mentioned around the web. (more…)

How to Use Keyword Planner in a Smart and Proactive Way

Reliable Methods Tested by 411Locals

Google Keyword Planner is an essential tool and it is important to know how to use it. However, you have other options to find new phrases and synonyms for your SEO campaign apart from its basic function. Here are some of the suggestions offered by 411Locals:

Competition Research

Just open a competitor’s site and explore what kind of keywords he has used in his copy (text). Look in the headings, the beginning of the paragraphs, as well as in image titles. You can also check the source of the web page (Ctrl+U). There you can look for “keyword” tag (use Ctrl+F) and check what they have entered. Bear in mind – not everyone is putting their keywords there. Then you can copy/paste those words in Google Keyword Planner (GKP). Do you remember that “Your landing page” section just under the field where you enter the words? Paste the competitor’s URL there. Use the filters and you can get some really neat suggestions.

Google Suggest

Simply type your keyword in Google Search. At the bottom, you will find a few suggestions from the engine. When you find something relevant, go one step forward. There you will find even more synonyms. Then you can check each one of them in GKP to see if the words have value. (more…)