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It’s All About Content

This is another content-related article from the 411 Locals team. Improving or adding new quality content is not easy but sometimes the only option for better optimization. Yes, you can always find a way to get more links, you can always boost your social media presence, but let’s be honest here, the content is our doorway to entering countless SEO benefits.

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Proper Image Link Building Tricks

Do you remember the times when adding an image containing a keyword in the title and a few backlinks was more than enough for a better ranking? Well, the industry is growing and the 411 Locals team is now introducing the art of image link building. You will notice a lot of similarities with the traditional link building, but there is more to that. Keep reading to see what we mean.

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Should We Optimize For Voice Search?

We know that the SEO in 2018 will drastically change the  way we optimize for mobile searches for sure. We are positive about this, and we are looking forward to trying out new strategies. Will it be worth it though? This is the second article of 411 Locals about voice searching and we have never been more certain that it is much important for all those who want to stay in the SEO game in 2018.

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The AMP Project – Do We Really Need It?

Speed and efficiency are top priorities in web browsing, especially when it comes to accessing the web on a mobile device. The 411 Locals team has been talking a lot about mobile-friendly pages, and we believe every publisher knows how important this is. However, a new open-source initiative was launched in 2016, and Google is now linking to AMP content in the main mobile search results area. What does this mean to us? Should we join the AMP project or stick with the responsive, mobile-friendly design?

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Make Your SEO Reports Understandable for Your Customers

If you are in the SEO industry, you most likely show your clients the monthly reports. We, at 411 Locals, improve our work based on the reports, but most importantly, we show our own customers the positive statistics. The trick to satisfying your customers is to actually make them understand the numbers and everything.

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Website Redesign – A Double-Edged Sword

Website Redesign – A Double-Edged Sword

Relaunching a website is usually a very exciting job but is the effort really worth it? We, at 411 Locals, have been in the industry long enough, and we have seen how trends change and some of our websites really needed a redesign. Also, a lot of customers have requested certain changes. Although these changes are meant to be good for your business or the clients you work for, this can be a real double-edged sword for your PPC program. Columnist Pauline Jakober has recently posted an article about that and here is what it is about:

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