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5 Ways to Vamp up Your Title Tags and Improve Your Ranking

If there is one sure thing about SEO, it’s that things are constantly changing. Online advertisers have to stay up to date with all the changes going on so they can implement new strategies and keep their rankings higher. One thing the advertisers are wondering whether it still plays a major role are the title tags. Well, we have good news for you. There are some ways to boost your ranking using the title tags of your website.

Dates & Numbers
Numbers have always been a way to increase the click-through rate. This works well because of a cognitive bias. People’s brains are trained to notice things that are more specific and stand out. So, when a person is going through the search results, chances are they will click on the results with numbers in the title because they seem more specific and stand out from the rest. The same goes for the cases when you put dates in the title. (more…)

The SEO Tools Worth Paying For In 2017 Part III

Content is king, and this statement has always been a rule for 411Locals. In this part of our survey, we would like to recommend the best tools for helping you with the creation of website content and more. Writing a copy that sells is essential for any search engine optimization strategy. So which platforms to choose when you’re ready to invest in tools? What are the best tools for generating clicks and engaging your audience?

Buzzsumo: for when you need a good look at your audience’s preferences. This intuitive tool works by simply inputting a topic. The search results will give you a clear view of the articles that have the highest amount of shares and backlinks. You will be able to see the most important influencers, so you will know better both the topics and the authors who dictate the rules. By signing up to this must-have tool, you will have access to the data that will help you boost your online presence. In addition, Buzzsumo has many nice features. For example, Buzzsumo Alerts will allow you to see whenever a keyword gets mentioned around the web. (more…)

How to Use Keyword Planner in a Smart and Proactive Way

Reliable Methods Tested by 411Locals

Google Keyword Planner is an essential tool and it is important to know how to use it. However, you have other options to find new phrases and synonyms for your SEO campaign apart from its basic function. Here are some of the suggestions offered by 411Locals:

Competition Research

Just open a competitor’s site and explore what kind of keywords he has used in his copy (text). Look in the headings, the beginning of the paragraphs, as well as in image titles. You can also check the source of the web page (Ctrl+U). There you can look for “keyword” tag (use Ctrl+F) and check what they have entered. Bear in mind – not everyone is putting their keywords there. Then you can copy/paste those words in Google Keyword Planner (GKP). Do you remember that “Your landing page” section just under the field where you enter the words? Paste the competitor’s URL there. Use the filters and you can get some really neat suggestions.

Google Suggest

Simply type your keyword in Google Search. At the bottom, you will find a few suggestions from the engine. When you find something relevant, go one step forward. There you will find even more synonyms. Then you can check each one of them in GKP to see if the words have value. (more…)

The SEO Tools Worth Paying for in 2017 [Part I]

So, your WP website has been launched, you are way ahead of the competition, and you’re starting to make some profit. Staying on top is worth every cent and the wisest move would be to make a well thought out investment. Did you know that buying SEO tools is a sound investment that will yield long-term results? 411 Locals recommends the following platforms you should pay to utilize in 2016:

Tools for Website Monitoring:

Screaming Frog Spider Tool: It is a website crawler with growing popularity among SEOs and digital marketers. It’s a freemium tool, which means charges for full proprietary features and functionality are applied. You will take advantage of fast scanning of your domain’s URLs with checks of redirect loops and issues, 404s and server errors, details about robots.txt and sitemaps. For on-site content strategy, Screaming Frog easily identifies the optimal length of meta descriptions, headings, and more. (more…)

The Most Important Changes In SEO – Part 2

SEO - Search Engine Optimization

Welcome back to the summary of the most important changes in SEO by the end of September. This part will introduce you to the social media aspects of the latest updates. 411Locals will also give you some insights concerning the current SEO and online marketing trends.

New Rules: Getting a Verified Profile on Facebook

Facebook has implemented new rules for branded content. Evidently, the verification of your FB business page is becoming more important than ever. Verified celebrities, public figures, and easily recognizable brands have blue badges. On the other hand, companies and businesses, especially local ones, receive gray badges. Verifying your FB business page is a smart move since it boosts your rankings and your trust metrics,  as well as widens your audience. Basically, businesses have two options for verification: over the phone or via documentation. The latter takes time since you need to upload business documentation, and confirming your business’ legitimacy is also time-consuming. (more…)

Google Deindexes 1.75 Billion Websites – The Most Important Changes In SEO – Part 1

seo-changes-part1

The most popular search engine removed more than 1.75 billion sites from its index and the number is growing. It is a huge purge, happening after a 53% increase in the copyright requests. Another major change is the AdWords Quality score improvement, which is deadly to keywords with insufficient data, new keywords, or keywords with sparse recent history – all of them now getting a zero number. And this is only the tip of the iceberg. 411Locals will summarize all important factors since the latest changes rolled out. You need to know the following in order to survive in the SEO environment for the end of the month:

Copyright Requests Might Get Your Website Hit

With virtually absent pending requests at the moment, it appears that the copyright section of Google is quick at responding requests. The search engine is not the active part in the lookout for copyright infringements – the owners send the copyright takedown requests. The guilty URL will be taken down from the search results after a notification, so beware of such messages when checking Search Console. (more…)