What is Google Panda? What Does it Mean for My Business? July 31st, 2014 Published on: | 411 Locals Author: | Category:Google, Marketing, SEO
Unless you work for Google, do SEO, or are really on top of your marketing, you probably haven’t heard of Panda. It’s the most recent evolution of the Google web crawlers—those things that decide where your website is going to show up in a search. Learning just a little about these changes can give you a huge advantage over your competition.
How will understanding Panda give me an advantage?
You’ll have a better idea of who to hire for your online marketing and SEO
You’ll know when they are marketing the right way online, and when they are still using strategies based on older optimization models (which are no longer as effective).
And for those with a limited budget, you will be able to do more of your marketing and optimization in-house the right way, saving a whole lot of money.
Authority: What Search Engines and Humans Have in Common, and How to Increase Your Authority in the Eyes of Both July 2nd, 2014 Published on: | 411 Locals Author: | Category:How To's and Guides, SEO
Authority is one of dozens and dozens of factors search engines use to determine a web page’s placement online. And humans sort of look at authority the same way. If you have it, people and search engines both take you more seriously. Here are 5 ways to increase your business’s authority in the eyes of search engines and humans alike.
4 Reasons Every Business Needs to Think More about Mobile March 17th, 2014 Published on: | 411 Locals Author: | Category:Marketing, SEO
1. Mobile browsers buy something within 1 hour—well 70% of them do. Which is a whole lot more than your laptop or desktop browser. Why? Because mobile searchers are on the go, they’re doing something, they want something. It’s not always easy typing a search on that little keypad and looking at things on that smaller screen (though it may be getting easier), if they are doing it they have something specific in mind.
2. 116 million in the U.S. own a smartphone. And that number is growing. Soon, just as many people will have a smartphone as have internet access of any type.
3. 4 out of 5 consumers will use their smartphone at some point to decide whether or not to buy something. If they are using their smartphone to look at your product or service, and all they find is your competitor, then they are probably going to buy from your competitor. Remember, 70% of them are taking action on that search within an hour.
4. Within the year mobile internet usage is expected to overtake desktop internet usage. Internet speeds on mobile devices has been increasing, and since everyone takes their smartphone with them everywhere anyway, it makes sense they would be searching more often from that device.
The Social Media Gurus are Coming for Your Babies! February 10th, 2014 Published on: | 411 Locals Author: | Category:Marketing, SEO
Where “your babies” = your website and “coming for” = they want to assimilate all of the web into their web of… Ah let’s just get to it.
We recently happened along a very well-meaning article by who seems to be a talented social media/marketing person from what we can see, here: http://technorati.com/social-media/article/the-future-of-your-brand-identity1/.
On the surface everything looks roses pollinated by cheerily singing bumble bees on a warm spring day and the bumble bees don’t sting and you can pet them, but here’s the thing, you pet a bumble bee and you do get stung and they are not nearly as soft and fluffy as they look, and what we mean by that is, unfortunately this article may be leading most businesses of any size down a path that is going to sting.
Last bug analogy we promise, let’s dissect this bumbling bee.
For those unfamiliar with this type of online sparring, quotes in bold and snarky replies to quotes in normal type face. All quotes come from the above linked article by the talented and well-meaning Francesca Heath:
The future of your brand identity is your website, not your Facebook Page
New Feature in Local Google+ Pages February 4th, 2014 Published on: | 411 Locals Author: | Category:Local SEO, SEO
We recently came across a curious feature of the Google+ Local Pages – when you click on the business category, you are taken to a Google+ search result with a list of local businesses from the same category. But note that this feature is only available when you’re logged into your Google account. (It still appears as a link when you are not logged in, but in that case takes you nowhere).
A typical search result page in Google+ usually looks like this: