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Authority: What Search Engines and Humans Have in Common, and How to Increase Your Authority in the Eyes of Both


Authority is one of dozens and dozens of factors search engines use to determine a web page’s placement online. And humans sort of look at authority the same way. If you have it, people and search engines both take you more seriously. Here are 5 ways to increase your business’s authority in the eyes of search engines and humans alike.


4 Reasons Every Business Needs to Think More about Mobile

mobile friendly websites1.  Mobile browsers buy something within 1 hour—well 70% of them do. Which is a whole lot more than your laptop or desktop browser. Why? Because mobile searchers are on the go, they’re doing something, they want something. It’s not always easy typing a search on that little keypad and looking at things on that smaller screen (though it may be getting easier), if they are doing it they have something specific in mind.

2. 116 million in the U.S. own a smartphone. And that number is growing. Soon, just as many people will have a smartphone as have internet access of any type.

3.   4 out of 5 consumers will use their smartphone at some point to decide whether or not to buy something. If they are using their smartphone to look at your product or service, and all they find is your competitor, then they are probably going to buy from your competitor. Remember, 70% of them are taking action on that search within an hour.

4. Within the year mobile internet usage is expected to overtake desktop internet usage. Internet speeds on mobile devices has been increasing, and since everyone takes their smartphone with them everywhere anyway, it makes sense they would be searching more often from that device.

The Social Media Gurus are Coming for Your Babies!

social-media-gurusWhere “your babies” = your website and “coming for” = they want to assimilate all of the web into their web of… Ah let’s just get to it.

We recently happened along a very well-meaning article by who seems to be a talented social media/marketing person from what we can see, here:

On the surface everything looks roses pollinated by cheerily singing bumble bees on a warm spring day and the bumble bees don’t sting and you can pet them, but here’s the thing, you pet a bumble bee and you do get stung and they are not nearly as soft and fluffy as they look, and what we mean by that is, unfortunately this article may be leading most businesses of any size down a path that is going to sting.

Last bug analogy we promise, let’s dissect this bumbling bee.

For those unfamiliar with this type of online sparring, quotes in bold and snarky replies to quotes in normal type face. All quotes come from the above linked article by the talented and well-meaning Francesca Heath:

The future of your brand identity is your website, not your Facebook Page


New Feature in Local Google+ Pages

We recently came across a curious feature of the Google+ Local Pages – when you click on the business category, you are taken to a Google+ search result with a list of local businesses from the same category. But note that this feature is only available when you’re logged into your Google account. (It still appears as a link when you are not logged in, but in that case takes you nowhere).

New Feature in Local Google+ PagesA typical search result page in Google+ usually looks like this:

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How Not to Leave Comments on Blogs

How Not To Leave Comments on Blogs… And Then How To Leave Comments on Blogs

“A lot of businesses do it therefore it must work.” –This is a logical fallacy.

how not to leave comments on blogs by 411localsComments on blogs are a great way to get involved in your industry, especially if you know how to comment the right way, which we’ll go over.

What exactly are comments good for though? This is where it can get fuzzy for a lot of businesses.

Chances are that close to the majority of comments at least are somewhat spammy and/or written for the sole purpose of building backlinks.

A quality comment that will have a positive effect has to follow a number of rules that we are going to go over. It’s easy in theory once you know the rules, but how many of those comments does it take? How do you find the right blogs and other sites to comment on?