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The Essence of Editing/Proofreading & Its Importance for Your Website Content

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‘Tis still the holiday season, and while you can afford to make a mistake or two buying the wrong present, you cannot leave any room for mistakes in your content. This is why, today we are directing our attention toward the topic of editing/proofreading, its importance, and answering the question of why you cannot skimp on it. Here is all you need to know, and what we at 411 Locals do on a daily basis for all our clients’ content.

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A Closer Look at Google’s Related Searches and Their Latest Update

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When it comes to finding the right keywords, understanding the intent behind your target clients’ search queries, and attracting a wider audience, there is a lot you can do. Related searches, for example, are an important insight that many SEO professionals and business owners neglect. Today’s 411 Locals’ blog will delve more into the topic. Related searches, the whys, the updates — keep reading!

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The Importance of Having a Compelling (And Truthful) About Us Page

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Let’s face it, products offered by rival companies in the same industry do not differ much in their core functions and features. What makes us choose one over the other though? Is it marketing alone or is there a little extra that helps us make up our purchasing minds? This is what we, at 411 Locals, will be talking about today — the thing that makes you and your company unique, your “About us” page, a.k.a., your story.

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SEO for Web Designers — the Basics You Need to Know

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Everyone in the SEO community can tell you what makes for a good, well-optimized website. It comes down to the powerful combination of quality, unique content, suitable web design, ample SEO efforts, and, of course, loads and loads of marketing. It is easy to see, therefore, that web design and optimization go hand in hand and are the two major players in the war for better rankings. Apart from crafting killer site designs, web designers should be well aware of the focal points of proper SEO so they can truly create sites that add to rather than mess with a given online marketing strategy. Web designers out there, this blog is for you. Here is what we, at 411 Locals, have to share.

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How to Craft a Homepage That Sells

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How many times have you found yourself bouncing back from a page just because it didn’t seem to meet your standards, answer your questions, and grab your attention? If you are a web designer, an SEO specialist, or a business owner, you must master the art of homepages that convert, because after landing pages, homepages are often where your audience meets you for the first time. Stick around to see the vital tips we, at 411 Locals, have to offer!

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