There are many discussions online over the ways to measure SEO success and it seems that the toughest question is how to choose the right KPIs for local SEO. As you might already know, local SEO is a very dynamic sector of the online marketing industry. Things change rather quickly and unexpectedly, forcing SEO professionals to adapt on the go.
For many years search rankings were considered a crucial indicator for SEO success, but let’s look at it from the perspective of the business owner. They don’t profit directly from being on the first page of Google, so what they really need is more customers.
Tracking SEO Results (more…)
As everyone in the SEO business knows, URLs are of key importance to rankings. Clear and well-structured, intuitive URLs can get a lot of traffic solely by themselves, which is why we will delve into the subject a bit more to learn how we can take full advantage of that.
Relevance may be the only simple benefit from an accurately defined URL, you may think. But you think wrong. The website’s URL is the first step in optimizing your entire structure, which also leads to a whole new world of benefits that even surpass SEO.
- User Experience
- Site Maintenance
- Content Management
- Offline Marketing
These are among the most constructive and fundamental advantages of a well-established URL structure, which many people describe as a tree-like relationship between pages. (more…)
Following all the updates and constant changes that Google is making to the principles on which the search engine works, it is very difficult to be 100 percent sure about what works and how. We already know that a lot of the old spammy techniques have no place in modern SEO, because they simply get what’s coming to them.
So, it’s time to look at the factors that are still working and will continue to work in the future, as well as which of the factors work better than others. This will help you focus on what is actually important and will let you know what the factors of lesser importance are (which should not be ignored if you are going in-depth with your SEO).
For now, it’s safe to say that the main factors that are simply essential and act as building blocks upon which to start enhancing your rankings are:
- Responsive websites optimized for mobile use
- Improve how the value of your work is perceived by customers
- Easily readable content, concise, and free of fluff