In last week’s blog, we discussed what keyword stuffing is and what it can lead to. Today, we are taking things further and explaining both the good and bad practices in keyword usage, the DOs and the DON’Ts, if you will.
While it may be close to the mind that stuffing your content with keywords is bad, the practice is heavily misguided in that regard. And why wouldn’t that be true? If search engines are designed to use keywords as input and show search results most relevant to them, it is natural to ask yourself: “Why not cram my content with those keywords as much as possible?” To answer you simply — because you will be doing more harm than good, and this blog is here to explain things in more detail so we can clear up this popular misconception. And, no, Winnie the Pooh was not right, and more is not always better.
Here, at 411 Locals, we often have clients who come to us after deciding to undertake the challenge of rebranding their business. Those are often clients who have overlooked the importance of SEO and investing in a strong online marketing presence in the past. That said, we have vast experience in assisting with successful rebranding endeavors. With today’s article, we are targeting small business proprietors standing on the threshold of rebranding and re-envisioning their business. Our goal is to make things easier for you. Our goal is to help you make the most of this opportunity.
SEO can be your best friend but, as it is with most friendships, it takes time to smooth out the differences and overcome challenges together. It is the same with managing the SEO strategy of your website. Of course, it all depends on the kind of site you are running, but today we are focusing on e-commerce websites that are struggling with SEO. Below, we will discuss the main problems and some solutions you might find suitable for your situation.
Determined to keep you in the loop for any and all important changes in the SEO world, today we are focusing on the most recent addition Google made to its Search Console. Yes, we are talking about the new URL Inspection Tool. Below, you can learn more about what it is and how it can help you.
With an ever-changing SERP landscape made of multiple screens and evolving user needs, SEO marketers and copywriters need to stay abreast of any and all changes. Taking into consideration and adapting to Google’s tweaked algorithm is a huge part of that. Speaking of changes, today we decided to take a closer look at Google’s increasingly unpredictable display of meta descriptions in 2018.
