How to Simply Fix a Faulty Keyword Strategy November 25th, 2015 Published on: | 411 Locals Author: | Category:Google, Marketing, SEO
Maybe, at one point, something will happen and render keywords irrelevant. Until then, they will determine the rankings and SEO strategy of every business that tries to establish a successful online presence.
The misleading obsession with keywords and high rankings has become very unhealthy, especially in the recent years when it is common knowledge that the term “Search Engine Optimization” is currently the exact opposite of what it was in the beginning.
Keywords certainly give a relatively accurate measure of progress when it comes to how our website is doing in terms of SEO. However, the real problem is that apart from localized rankings for business listings, keyword ranking is practically useless.
Let’s explain why.
Are you stuck with your keyword strategy from 2005? Wake up because it’s 2015.
SEO was a very straightforward process back when search engines were mostly one dimensional because you would get basically the same results for a given search, wherever you were in the world. Under these conditions, rankings for keywords were quite simple as a metric, even transparent. (more…)
What Do We Do When Copy Isn’t Selling? October 27th, 2015 Published on: | 411 Locals Author: | Category:Content Marketing, How To's and Guides, SEO
Copywriting and content marketing is going to be the topic again. Since everything else is changing rapidly, we have to keep up with the content as well because its evolution is never far behind.
The biggest challenge for creative writers is being able to attract an audience and convert it into buyers. It’s not enough to become visible and make your products, services, and brand known to the rest of the world – it’s conversion that hurdles every novice copywriter, and it’s conversion that is the hardest part for every marketer.
Trading goods and services online is a major part of the worldwide economy right now, and online marketing directs the flow of sales. Practice makes it clear that marketers don’t need to be ‘natural salesmen’ to be successful in converting readers into clients.
Let’s see what the reasons may be for the lack of sales and low conversion rates.
Customers simply don’t like what you sell
It’s tough to hear, but you have to face the truth at some point and start making changes before it’s too late. If the product or service you offer is not attracting customers, there is no mysterious way to market it successfully.
It’s understandable to be passionate about something you like and find useful, but if your audience doesn’t share your passion, it’s hard to find a common ground upon which to build consumer trust. Especially if you have already invested a lot of time and resources into it, it will be even harder to embrace change. (more…)
Increasing Growth with Conversion Optimization October 15th, 2015 Published on: | 411 Locals Author: | Category:How To's and Guides, SEO
CRO, or conversion rate optimization is one of the only possible ways to really drive your business forward and increase your website’s efficiency. It takes advantage of the effort you have invested so far into traffic generation and rankings and transforms all of those leads and visitors into paying customers.
However, not all types of CRO actually lead to growth.
It is really important for you to combine your general initiative and strategy with your CRO strategy in order to utilize its full potential.
First, growth is changing everywhere. Online advertising is leading all types of businesses across all industries to go forward and become noticed by a broader audience, but this means that it’s getting substantially competitive to win a part of that audience.
This requires from us to take a different look at growth and how to generate revenue. Not only has marketing changed, if not completely transformed in the last 10 years, but we also see how things that worked last year have simply lost their buzz today! Google’s algorithms are running out quicker than SEOs can keep up with them and adapt their work accordingly.
How the big guys do it
On the other hand, we see companies like Facebook and Dropbox literally explode with growth in the past 10 years, and we see no trace of the traditional advertising methods in their strategies. (more…)
Do you think that you are responsible with your content marketing? Think again! August 24th, 2015 Published on: | 411 Locals Author: | Category:411 Locals, Marketing, SEO
5 Examples of mistakes in the logic of content marketers
The demand for content in all of its variations is constantly increasing, and it has never been as high as it currently is. For that reason, content creators are sometimes forced by circumstances to fill that demand with not-so-awesome results because of the heavy publishing schedules and the decreasing variety of different topics.
This often leads to falling into deception and delusion about what is reasonable and what isn’t. Dilemmas like that can be quite frustrating, and when combined with the nagging schedule, the resulting produce is not so promising. The outcome is that content creators start looking dull and sometimes even inexperienced in what they do, which in turn leads to mistrust with the audiences.
There is no argument that producing logical content with no compromise and inconsistencies will always define the writer as a real professional, ultimately setting him or her apart from the spammy and thoughtless content marketers.
Let’s check out some of the mistakes often seen in such cases:
- Making hasty assumptions
This is an often occurrence, and it’s there for a reason. However, when we add the speed of which we are forced to write into the equation, content creators are usually guilty of that because of the whole impatience surrounding the writing process.
The results we use to create our arguments and publish the final content are often based on limited research, using small samples of the issue being discussed and inconclusive articles that always leave more to be answered. This is quite limiting and preventing from reaching a meaningful end to the subject. (more…)
SEO Is Changing for the Better! August 10th, 2015 Published on: | 411 Locals Author: | Category:Local SEO, SEO
People working in the SEO field will totally get this.
In the beginning, there was Search Engine Optimization, and it seemed like it was impossible. Or extraordinarily spammy and simply ugly. For many people, it was both!
But let’s elaborate what exactly do we have in mind with that.
Years back, SEO was essentially stuffing all kinds of weirdly sounding keywords into the written content of your website without caring a lot about how it looks or how it reads. Other known methods were playing tricks on search engines such as jamming keywords in hidden tags or putting them in the text where its color matches the background.
The good news is that this kind of Search Engine Optimization just doesn’t get past Google so innocently and unpunished. Most of the pages using those tactics and schemes simply got caught and downgraded significantly. That is why you should never choose the easy way out when it comes to beginning a new online marketing campaign. It just doesn’t pass anymore! (more…)
The Art of Landing Pages July 30th, 2015 Published on: | 411 Locals Author: | Category:How To's and Guides, SEO, Web Design
Transform Visitors into Customers!
Like with all our articles, we will start by explaining the fundamentals of the main subject and break them down afterward so that everything becomes clear. Today’s topic will be the Landing Page and the secrets it holds to unveiling the full potential of your online marketing campaign.
Let’s go through the theory quickly and get it out of the way so that we can get to the meat and potatoes of traffic conversion and the better understanding the value of having a well crafted Landing Page on your business website. (more…)