Speed and efficiency are top priorities in web browsing, especially when it comes to accessing the web on a mobile device. The 411 Locals team has been talking a lot about mobile-friendly pages, and we believe every publisher knows how important this is. However, a new open-source initiative was launched in 2016, and Google is now linking to AMP content in the main mobile search results area. What does this mean to us? Should we join the AMP project or stick with the responsive, mobile-friendly design?

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If you are in the SEO industry, you most likely show your clients the monthly reports. We, at 411 Locals, improve our work based on the reports, but most importantly, we show our own customers the positive statistics. The trick to satisfying your customers is to actually make them understand the numbers and everything.

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Website Redesign – A Double-Edged Sword

Relaunching a website is usually a very exciting job but is the effort really worth it? We, at 411 Locals, have been in the industry long enough, and we have seen how trends change and some of our websites really needed a redesign. Also, a lot of customers have requested certain changes. Although these changes are meant to be good for your business or the clients you work for, this can be a real double-edged sword for your PPC program. Columnist Pauline Jakober has recently posted an article about that and here is what it is about:

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Yext VP of Industry Insights Duane Forrester explains on his new e-book, “How Voice Search Changes Everything” what marketers can do to adapt and compete. We, at 411, Locals found that interesting, especially with Google’s announcement in 2016 that 20% of all mobile queries were voice searches. Whether you are a competing marketer or not, you might find the following information intriguing, because, let’s face it – the future is here and voice will soon become a primary search interface.

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If you are into SEO and SEM, you have probably noticed the fact that although Google is constantly changing algorithms, your website is not always affected. A lot of business owners pay less and less attention to this unless they notice a major bounce rate changes. This is why we, at 411 Locals, brought this article to you, as we will go through all the major SEO ranking factors in 2017. Panelists at SMX East recently discussed that and we will summarize everything that you need to know. The text below includes data – from large-scale studies performed by SEMrush – one of the world’s leading competitive research service for online marketing.

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Online search marketing has significantly grown in the past years as the online search continues to develop from a novelty to a standard and regular feature in our everyday lives. We, at 411 Locals, help small and medium business get as much online presence as possible and can tell a word or few about the advantages and disadvantages of small and big companies. Last year, Moz’s founder Rand Fishkin published a similar article which has got our attention. On this page here, we will summarize most of it based on our experience with hundreds of clients.

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