How to do a Quick on-page SEO touchup October 2nd, 2014 Published on: | 411 Locals Author: | Category:411 Locals, How To's and Guides, SEO
Getting your on-page content to attract search engines while not turning off your potential customers can be tricky, and in the long term should probably be handled by someone who specializes in content. There are some things you can do yourself that should give your site a boost though. Just follow these quick and easy steps.
- Find your keywords/key phrases – Doing this the right way can take a lot of research and specialized knowledge, making an educated guess is better than nothing at all though. Do a Google search of the phrase you think your customers are using most often when they are looking to buy your product or service, for example “puppies for sale”. On the first page you will see 10 results. Notice the bold words within the content? Those are important. For “puppies for sale” the first result as of the time this is written was breeders in bold along with puppies for sale. It looks like the other words that show up are puppy and dogs for sale.
How to Do On-Page Keyword Saturation September 26th, 2014 Published on: | 411 Locals Author: | Category:411 Locals, How To's and Guides, SEO
This refers to the actual words on your web page and it is one effective way to increase your website’s searchability, particularly for a local market.
- You’re not actually saturating. More is no longer better, in fact it hurts. The right amount varies by keyword, market, and how it is written. Generally speaking, one at the beginning, end and one per 500 words or so is fine. If there are multiple keywords these can overlap.
- Use your city name. If you sell mainly locally, after you discover the most common keywords or phrases, add your city name either before or after. For example if you sell lug nuts and that is your keyword, use “Las Vegas lug nuts”, “lug nuts in Las Vegas” etc.
- Keep it natural. Far more important than the number of keywords or phrases is the actual language. Search engines are becoming very good at ferreting out bad grammar and syntax and they often penalize sites that are poorly written or written as if they were made for search engines instead of people.
- Key phrases don’t have to be in the same sentence. From the example above, if the key phrase you want to use is “Las Vegas lug nuts” you don’t want to keep saying that exact phrase because it starts to sound kind of silly to your customer. Instead, if you have a sentence ending in “Las Vegas” , like “We love our customers in Las Vegas.”, you can begin your next sentence with the word “lug nuts” and it has the exact same effect on your SEO rating. “We love our customers in Las Vegas. Lug nuts are essential for all kinds of projects…” – something like that.
- If you can’t fit your keyword or phrase in, don’t. There are many factors that contribute to SEO, and no single aspect is as important as the impression the actual words on your page make on your human customers. If you cannot fit a keyword or a phrase in naturally, don’t try to force it.
- Hire a professional – There are probably plenty of local advertising experts who specialize in content. Look for a local copywriter and let them handle the content for you.
5 Reasons Even McDonalds is Going Local (SEO) September 22nd, 2014 Published on: | 411 Locals Author: | Category:Local SEO, Marketing, SEO
“McDonalds? Haven’t they served like 50 trillion people and counting from all over the world… or some ridiculous number like that?”
247 billion is the actual number, still impressive. Since there are only around 7 billion people in the world on average each person eats at McDonalds about 35 times. Of course not everybody eats at McDonalds, so of the customers who do regularly eat at McDonalds the number is likely quite a bit higher than 35 times.
The point is McDonalds doesn’t really need new customers, not like you need new customers. So why go local?
About Link Spam August 18th, 2014 Published on: | 411 Locals Author: | Category:Google, How To's and Guides, SEO
Link Spam is a term used for a large number of irrelevant links to a particular site for the purpose of increasing search rankings in Google. For example, if you own a Deli and your website has backlinks from blogs about shoes, forums about working out, a site about popular baby names, whatever the case may be, not only are you not really targeting your customer, Google is doing everything they can to make sure all that work you put into getting all of these random links results in your page being ranked even lower.
What is Google Panda? What Does it Mean for My Business? July 31st, 2014 Published on: | 411 Locals Author: | Category:Google, Marketing, SEO
Unless you work for Google, do SEO, or are really on top of your marketing, you probably haven’t heard of Panda. It’s the most recent evolution of the Google web crawlers—those things that decide where your website is going to show up in a search. Learning just a little about these changes can give you a huge advantage over your competition.
How will understanding Panda give me an advantage?
You’ll have a better idea of who to hire for your online marketing and SEO
You’ll know when they are marketing the right way online, and when they are still using strategies based on older optimization models (which are no longer as effective).
And for those with a limited budget, you will be able to do more of your marketing and optimization in-house the right way, saving a whole lot of money.
Authority: What Search Engines and Humans Have in Common, and How to Increase Your Authority in the Eyes of Both July 2nd, 2014 Published on: | 411 Locals Author: | Category:How To's and Guides, SEO
Authority is one of dozens and dozens of factors search engines use to determine a web page’s placement online. And humans sort of look at authority the same way. If you have it, people and search engines both take you more seriously. Here are 5 ways to increase your business’s authority in the eyes of search engines and humans alike.