Consumers are getting very critical when it comes to visuals, whether it is a website, a movie, a game, or anything else that has visual content. This is even being pumped-up by social media networks and mobile tech.
Static website galleries, written content on social channels, corporate photos and videos online were alright at one point. However, the readers of today strongly count on visuals to determine whether your message, product, or service is worth their time.
The trends are changing rapidly, and so are the expectations and standards of consumers. They spend less and less time examining an image or a piece of text in order to click on it. Decisions based on the visual content provided are made in a manner of seconds. Continue reading
Transform Visitors into Customers!
Like with all our articles, we will start by explaining the fundamentals of the main subject and break them down afterward so that everything becomes clear. Today’s topic will be the Landing Page and the secrets it holds to unveiling the full potential of your online marketing campaign.
Let’s go through the theory quickly and get it out of the way so that we can get to the meat and potatoes of traffic conversion and the better understanding the value of having a well crafted Landing Page on your business website. Continue reading
Give Your Visitors Something to be Amazed About!
Pay a visit to your website now and take a look at it from a different perspective, ignoring any of the written or visual content that might exist there.
Now, can you make sense of what your website is communicating to the audience in a non-verbal way?
Answer these questions for yourself:
- Does the design look like it was created by a knowledgeable and skilled pro, or an overenthusiastic person who has just started out in this area?
- Can you instantly determine where the reader’s eye should be directed to at first?
- Does the initial impression of the site give the confidence that you can solve the user’s problem?
- Imagine that you are a stranger there, would you classify this business as competent, trustworthy and capable enough to offer exactly what you need?
Tough, but Worth It!
We are already familiar with the term UX (user experience) and its place in the world of web design and online advertising. This time around, we are bringing a new element into the mix, and it is called CX (customer experience). While UX is focused on users in general, Customer Experience is a relatively new discipline that is focused more strictly on actual clients, whether they are current or potential ones.
You may think that the difference between CX and UX is almost non-existent, but this would be a really wrong assumption. They are defined in two very different ways, and you can learn about what separates them right here.
Going back to Search Engine Optimization, we shouldn’t neglect that it is also focused on both users and potential clients, but its effects are felt mostly in the time lapse before and after you actually arrive to a particular website or another kind of digital experience. Continue reading