Tough, but Worth It!
We are already familiar with the term UX (user experience) and its place in the world of web design and online advertising. This time around, we are bringing a new element into the mix, and it is called CX (customer experience). While UX is focused on users in general, Customer Experience is a relatively new discipline that is focused more strictly on actual clients, whether they are current or potential ones.
You may think that the difference between CX and UX is almost non-existent, but this would be a really wrong assumption. They are defined in two very different ways, and you can learn about what separates them right here.
Going back to Search Engine Optimization, we shouldn’t neglect that it is also focused on both users and potential clients, but its effects are felt mostly in the time lapse before and after you actually arrive to a particular website or another kind of digital experience. Continue reading
Yes, there are many recognizable patterns that seem like they are appearing again and again, but there is a good reason for that. From an industry perspective they are called design techniques, but usually people refer to them as design trends, which is intuitive because new, exciting and innovative elements are the ones that are trending the most throughout the web.
In this post, we will dive into the finest that this field has to offer. The following elements have been recognized by modern web designers and will be getting more and more into most of the websites we see while browsing. They are created by talented people who have what it takes to push the boundaries and discover what hides beyond them. Enjoy the excitement that the future of web design brings…
Listed icons and features
Mobile apps, creative agencies and startups are known for utilizing unique graphics and blocks of text to accent the elements in their websites. You will often find these features listed on the homepage with a couple of sentences paired with small and attractive icons.
This is not specified as a separate example among the recent trends and has no official name, so the term feature lists will do for now. They are very helpful and key to understanding what the text is about because it helps describe the text-based lists with icons that show what you mean by those few sentences. Continue reading
1. Make sure your navigation is search-engine friendly. The simpler the navigation the better – if your users are confused, web crawlers will be as well. Sometimes making something simpler is harder work. Take the time to organize the website into only a few main pages, and then from there you can have as many subcategories as are needed. Link placement should make sense – do not try to shove links for every single corner of your site onto every single page. Go from broad to the more specific categories.
3. Flash is bad. It’s super cool, yes, but search engines ignore it and users don’t like it that much either. Flash slows down connections and causes all kinds of problems for the end users. If search engines ignore Flash, many end-users despise it. Seriously weigh the benefits of Flash.
4. Optimize images. Make the file size as small as possible and title the image files “image” and then the relevant SEO keyword or phrase. Do not give images unrelated tags however, the tags must relate to the image. Google is onto that trick.
5. Clean code is placed higher in Google searches. For those who do their own coding, who are not using some type of program or template, the simpler the code the better. It also makes it easier to make changes later of course.
6. Make sure you have a site map. Google loves site maps.