The previous post was all about the tools that can help you review your website metrics and monitor the progress of your social media strategy. But what about the other aspects of digital marketing and SEO? Which tools will make a difference in 2017? In this post, 411Locals will recommend you a few platforms for link analysis.

Whether you’re an advocate or an opponent of the current link building trends, links remain an essential part of any SEO campaign. The following tools will be a good investment when you seek answers to the most important question – “Am I doing it right?”:

Open Site Explorer: Moz’s favorite tool is about quality backlink profiles. It focuses on link authority and longevity. Paying for OSE’s services makes sense. Its free version allows you to see only the first five backlinks for your domain. For $99 monthly, you will have full visibility, unlimited reports, and access to other tools developed by Moz. You will be able to see anchor texts, page and domain authority, and do research. With Open Site Explorer, you will never have a bad backlink staining your website.

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The previous post gave you tips on how to do WordPress blogging faster. Saving time is crucial when it’s clear that the hours you dedicate to your blog are never enough. Being quick, efficient, and productive takes dedication. And some useful shortcuts as you can see from these tips, provided by 411Locals.

Minimize Distractions with a Full-Screen Mode

No matter what you do by using WP – blogging, creating design, or else – you will know the meaning of the word distraction. And on top of that, the platform itself is not making it easier. Unless you go full-screen. You will be able to reach the most important tools, like headings, links, and lists, by pointing with your mouse. If you are the keyboard-command type of guy, just use the Alt+Shift+w combination for fast switching. Continue reading

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WordPress is a cornucopia of plugins, themes, and countless different techniques that are supposed to help you beat the competition. Yet all these additions are getting massive, bigger and, to be honest, not exactly simple to use. Have you been searching for simpler waya to use WP but without success, for far too long? 411Locals will help you with some of the easiest WP hacks for blogging:

You Can Master the art Of Coding without Actually Coding

It’s about time for you to learn how to use shortcodes! They are special tags you can insert in the body of your post, which make a suggestion for more complicated coding. Whenever WordPress checks one of these tags in a post, it automatically replaces it with the corresponding HTML equivalent. Check out the examples:

  • [ audio ]– embeds an audio file and displays a basic audio player in the page
  • [ gallery ]– creates a basic gallery based on a set of images
  • [ video ]– embeds a locally-hosted video in the page

NB! type these shortcodes whitout blank spaces
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If you follow the WordPress trends without double checking, you will be doing something mainstream.Globally, more than 70% of the websites are now powered by WP. With all the free plugins and themes, a good part of those sites look too similar to each other. So how do we stand as a unique site, which is more likely to be noticed? What plugins and themes work well for making a WP site user-friendly, SEO-friendly and with high content marketing efficiency? Here are some of the templates and extensions working for 411 Locals.

Masonry Layout

It is a Pinterest-like grid. The card-based layouts are easily seen on Pinterest, Dribble, Behance, Twitter, Facebook, G+ and so forth. This pattern slices your content and make it readable. It is also a mobile-friendly solution. With a structure like this, you can start your blog, online magazine, or e-commerce site with ease.

Parallax Scroll

This is the solution when you wish to create a header, or even a custom page with a scrolling parallax background by using only simple shortcodes. You only need to create the content needed for this specific post type. The admin page will display the shortcode that fits. You only need to toss the code into your page or post. Or else, implement the plugin straight into your theme or php code.

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