5 Examples of mistakes in the logic of content marketers
The demand for content in all of its variations is constantly increasing, and it has never been as high as it currently is. For that reason, content creators are sometimes forced by circumstances to fill that demand with not-so-awesome results because of the heavy publishing schedules and the decreasing variety of different topics.
This often leads to falling into deception and delusion about what is reasonable and what isn’t. Dilemmas like that can be quite frustrating, and when combined with the nagging schedule, the resulting produce is not so promising. The outcome is that content creators start looking dull and sometimes even inexperienced in what they do, which in turn leads to mistrust with the audiences.
There is no argument that producing logical content with no compromise and inconsistencies will always define the writer as a real professional, ultimately setting him or her apart from the spammy and thoughtless content marketers.
Let’s check out some of the mistakes often seen in such cases:
- Making hasty assumptions
This is an often occurrence, and it’s there for a reason. However, when we add the speed of which we are forced to write into the equation, content creators are usually guilty of that because of the whole impatience surrounding the writing process.
The results we use to create our arguments and publish the final content are often based on limited research, using small samples of the issue being discussed and inconclusive articles that always leave more to be answered. This is quite limiting and preventing from reaching a meaningful end to the subject.
- Committing to multiple arguments with identical meaning
One of the most gruesomest of sins committed by content marketers. Even though it is often hard to avoid, it is actually not so bad in some cases (or at least we try to convince ourselves that). While it may be useful to give more examples of what we are trying to say, it is still more of the same.
Another way of begging the question is when we are making some sort of a statement and then using the premise of that statement to defend the statement itself.
- Arguments that go nowhere
A solid argument is often the most simply put one. When we have a statement that is combined with another premise that in turn leads to a proper conclusion, we have a good argument! Arguments that circle around are composed of a conclusion added to a statement that leads to the conclusion itself.
This way we are avoiding or excluding the evidence to prove the claim with the conclusion itself. Doing it the hard way means to be detailed and precise in presenting the long evidence, making everything clear with an appropriate conclusion. It really is difficult, but it is the only way to build solid trust with your audience, which is a guaranteed way to capitalize on your effort.
- Trying to appeal to the popular side of things
Content marketers often resort to the belief of the majority of people, and while it may be a good attempt at proving the claim of an argument, those cases are not nearly enough to justify our effort to appeal to popularity.
Sadly, most people think that the judgment and opinions of an individual are not strong enough to compete against a larger group. This cannot be far from the truth, because if your statement is valid and you have a strong argument – the number of people that are against you is simply irrelevant.
While the opinion of the many is still relevant to a degree (when you want to visit a restaurant, read a book, purchase a product or use a service), it still should not be the most determining factor when you are building your proof based on an empty foundation.
The mistake here is using the popular belief as the main evidence for your statement, while it should just reflect quality and substance, and nothing else.
- Lack of patience
All of the mistakes discussed above are not so difficult to correct. It just requires slowing down a bit, but most importantly – understand your own claim and argument beter so that you can present great details and achieve the influential position of a recognized professional that you are after.
To put it in simpler words – coherent and relevant writing does require a lot of patience and quite a bit of restraint. This does not mean that we will never make mistakes again, but it is easier to avoid them once we understand what the errors in logic look like so that we can identify them easier within ourselves.
This goes on to prove how obsessed with self-improvement content creators are. Developing your refined and versatile approach to writing is a tough path, but it is the only way that ensures trust and respect for your work.
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