We have all heard the “content is king” phrase, and while the 411 Locals team agrees that content is important both for the visitors of your website and Google, it simply doesn’t make sense to produce tons of content just for the sake of having it. We believe the that setting targets of blog posts per month is not really the best solution to keep your marketing strategy.
Millions of blogs are published every month. Yes, this is a lot of content. The truth is, because of such targets, most of the content is written poorly, and we see the most common situation in the SEO industry which is quantity over quality.
Now that we cleared that we are talking about quality content distribution, let’s see what we can do about bigger audience reach in 2018.
Video Marketing
Make sure you create videos. Not only can you easily turn your blog post into a video with free tools, you can also get a repurposed great content and compliments from Google and YouTube.
Creating an E-book
You can easily turn your blog post into an e-book. The process used to be much more complicated, but thanks to technology, making e-books has never been easier. Tools such as Designer can make your written blog post a visually stunning e-book that you can use as a lead magnet. Make sure you use all the relevant keywords on the landing page of this e-book of yours.
Reddit & Other Content-Sharing Sites
Reddit is one of the greatest ways to promote your content and actually show the search engines that you have at least some online presence. All you need to do is sign into your account and do a search to find an audience that would be interested in your content. Once you do that, just submit the link. There are plenty of other websites like Reddit that can help with rankings and indexing. Just make sure you have your content listed on quality content sharing sites!
These are the top 3 easy-to-do things you can consider if you still haven’t tried your content-distribution strategy in 2018. The 411Locals team wishes you luck and we will be back with another article with more details about this topic soon.