The Essentials of a Profitable Business
What are the first things that you think of when someone says “online marketing”? Even if you are not familiar with the industry yet, the first two things that may come to mind are blogs and social media. And, of course, pay-per-click advertising.
But did you think about email?
Yes, it is so old-fashioned, so yesterday and out of touch. Unless you also think that profiting from your business and enjoying every bit of are too outdated as well, then this article might not be for you.
The more intimate nature of email
The public nature of social platforms like Twitter, Facebook or Google+ can be a bit too intimidating for some. Besides, they are also flooded with advertisements of all sorts.
In email, people connect solely one-on-one.
When you try to engage multiple people in social channels, it is a little like shouting out to them across the crowded marketplace. The chance you will be heard is desperately low. On the other hand, a carefully thought out email program will much better help accomplish that goal because of its explicitly personal approach.
The universal aspect of email
There’s a great chance that you dislike email, the same way that plenty of other people do. Even more so when they receive something on a Friday afternoon while getting ready to leave the office.
However, everyone uses their email! Every day!
This is the difference that email makes when compared to blogs or social media. You do not forget to check it for weeks at a time!
If you want to leave a message for your audience and you want to be sure that they will at least notice it, then email is the path of least resistance when it comes to online communication.
The conversion abilities of email
Here is the important stuff!
The online advertising industry is now flourishing due to content marketers who can attract the attention of the readers and engage them. However, many of them do not have a clue how to actually turn that valuable attention into real business!
One of the most proven tools to get this job done is email. The DMA (Direct Marketing Association) constantly recommends it as the type of marketing that has the highest ROI rates (Return on Investment).
How come it is so effective when most email ads are not so good?
Yes, most of the advertisements that you receive via email are quite awful, and there’s not much reason to pay attention to them. Most people block them, delete them, or find other ways to prevent them from entering their inbox.
This is not the thing we want for your content marketing campaign!
A nicely written and well presented email using an effective subject line will make for a much deeper connection with your audience and potential clients. The quality of the content will address the needs of the readers and make them share it with others, which inspires referrals and word-of-mouth!
Check in with 411 Locals to find out how we can help you improve your online presence and begin a marketing campaign that will boost your visibility and conversions to immensely high levels!