We recently came across a curious feature of the Google+ Local Pages – when you click on the business category, you are taken to a Google+ search result with a list of local businesses from the same category. But note that this feature is only available when you’re logged into your Google account. (It still appears as a link when you are not logged in, but in that case takes you nowhere).
What you actually get when you click on the business category is a different kind of Google+ SERP for the query [category location] or in this particular case [plumber Las Vegas, Nevada].
As you can see above, the search results don’t match the personalized results in Google+. However, they are identical to the search results for the same query executed in Google (the local 7-pack), Google Maps and Google Places, both logged in and logged out, I got the same results.
What strikes my curiosity is that you somehow get the web results for that query instead of a personalized experience, as you would expect from Google+. On top of that the results are placed on an “endless” page, which you can scroll forever, just like you would with do with your Google+ feed.
Do you think that these results can be influenced by your Google+ circle’s activities? Will that be an advantage or the opposite?