How SEOs and Marketers Should Avoid Penalty for Low-Quality Pages September 13th, 2017 Published on: | 411 Locals Author: | Category:Google, How To's and Guides, SEO
Today’s topic of 411 Locals is what Google considers to be low-quality pages and what SEOs and marketers should do to avoid them. Let’s start by saying what constitutes quality according to this search engine:
- Unique content that is more than different words and phrases. The content should also provide value.
- Lots of external sources editorially linking to a page. If a page is reference-worthy, it must be high-quality.
- The page must be referenced by other high-quality pages, not just sources or domains linking to this. The links can be internal or external.
- The page should successfully answer the query of the searcher. How does Google know this? When someone searches for something, they perform the search and then click on a link. If the results are not satisfying to the searcher, they will click back and choose a different result. This is how Google learns a page does not answer the searcher’s query, especially if it happens a lot.
- High speed of loading.
- High quality accessibility and intuitive user design and experience on any device – desktop, laptop, mobile, tablet.
- Content that is grammatically correct and well-spelled.
- The non-text content should have text alternatives. For this reason, Google encourages the use of the alt attribute.
- Content which is organized well and is easy to understand and consume. Trust us, they have their ways of knowing this.
- Content which points to additional sources where from to get more information, follow-up on tasks, or cite sources. What does this are links externally from a page.
The list above is far from exhaustive, but it contains some of the things which tell Google which pages are high quality and which are not.
How SEOs and marketers filter pages on sites to identify whether their quality is high or low.
Here’s what you should NOT overestimate the importance of: (more…)
Balancing Technical and Non-technical SEO August 28th, 2017 Published on: | 411 Locals Author: | Category:How To's and Guides, SEO
SEO was mostly about coding in its early days. Technical SEO involved the optimization, often manipulation even, of code, metadata, and link profiles, for the sake of achieving better results.
And that hasn’t changed all that much. But today’s article by 411 Locals is dedicated to a more balanced approach between the technical and non-technical ways of website optimization.
Since manipulation and black hat tactics have become dangerous and less effective, they are also less popular right now. This is how the more creative and non-technical SEO tactics came to be. They are designed with the value and relevance of content in mind.
Technical and non-technical tactics should work in harmony since both are important for the excellent condition of your site and the success of your campaigns. The technical part is the framework on which to build great content.
Here are 4 tips that will help you find a good balance between creative and technical:
1. Know the part that technical SEO plays in your organization
In most organizations today, technical SEO is completely separated from development. The departments SEOs work with are:
- The IT team managing the storage and reception of important data;
- Web development team;
- Non-technical SEOs (like link builders and content marketers).
Technical SEOs are kind of mediators among these fundamentally different teams. However, there is a second part of their job, and that is the implementation and adding structure and optimization which help the engines retrieve, index, and rank content. (more…)
Basic SEO Principles Explained by 411 Locals August 21st, 2017 Published on: | 411 Locals Author: | Category:How To's and Guides, SEO
Many people feel intimidated by SEO as they think it’s hard to keep up with all the latest changes and updates in the field. This is true to a great extent; however, there are certain SEO fundamentals that haven’t changed that much over time. 411 locals dedicates today’s post to these main factors.
Google’s basic principles can be described as:
- Crawlability – Whether the search engine can find your content.
- Site structure – How the search engine organizes and prioritizes this content.
- Keywords – Define the topic of your content.
- Backlinks – How the search engine knows your content delivers reliable information on a certain topic.
The SEO Tools Worth Paying For In 2017 Part IV August 14th, 2017 Published on: | 411 Locals Author: | Category:Freebies, Wordpress
The SEO tools recommended by 411 locals are not only oriented toward the content writing, link analysis, and the social media output of your SEO strategy. You can rely on our advice when you need to invest in something essential, like keyword research.
Most SEOs count on the Keyword Planner as the only tool for their keyword research. The purpose of the KP is clear – to show you how competitive your keywords are in Google search, by providing you with data about the volume in which a particular query is searched. The KP is also vital for marketers who wish to start their AdWords campaigns. But how can you exploit the searches for an even greater benefit? Here are some suggestions:
SEMRush: This freemium tool allows you to see the top keywords of your competitors, their landing pages and PPC details. If you sign up for free, you will be limited to 10 keywords per report. The latter sows organic ranking, search volume, traffic percentage, ad competition, and yearly trends. Go premium ($69.9 per month) to receive reports on how a penalty would hit the rankings and how long it would take to recover the lost positions. The trends will include more than one previous year. (more…)