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8 Ways to Create Content That Builds Trust

Content is an effective marketing strategy that is implemented to increase traffic and also to help you grow your audience and establish long-lasting relationships with it. To achieve this, you need to earn the trust of your site’s visitors.

The 2012 study called “The Trust Factor” offers 8 interesting solutions when it comes to building
trust. Here they are:

1. The trust-instilling content is written for and by enthusiasts
Create with passion rather than pomposity. Content is consumed by people in different ways and for many different reasons. Some may read to pass the time, while others will seek a solution to a problem. Still others will do it to get inspired. The latter don’t want anything but the chance to learn more and become excited. Therefore, expertise is not always crucial, even if it is welcome.

2. The content that people trust is based on a deep level of experience or understanding
Of course, there are other audiences than just enthusiasts. Another audience, for example, consists of solution-seekers. They read carefully and only trust content written by experts or at least experienced people. Such content should be useful and insightful. It takes a deep understanding of the topic to create it and oftentimes, it is written by industry authorities. It can come as a result of research or first-hand experience. (more…)

How to Master 5 Important Changes in Content Marketing and SEO

411 Presents Some Noteworthy Tips For Digital Marketers

Google has made quite a few changes concerning marketers during the last five years. The focus of the changes, from major algorithm updates to the shift towards mobile-first was to improve the quality and performance for users showing them the right content, at the right time, and on the right devices, as quickly as possible.

Brands that have learned to stay ahead of Google’s constantly evolving algorithms by concentrating on quality and content are thriving. These marketers have learned to provide content that engages, resonates, and converts, no matter when, where, and how the customer will discover it. 411Locals is one of those brands. In this post, we present 5-new trends in SEO and content marketing, and what marketers should do to master them.

  1. The Convergence of SEO and Content:

Neither content nor SEO alone guarantees people will find and take an interest in your content. Data helps marketers understand the consumer’s intent, and also helps them with creating intelligent content aligned with the customer journey to deliver a memorable and successful experience.

Tips on mastering this change:

  • Create content based on data. Identify the engagement, audience, and conversion metrics that are most important to your brand. Measuring and tracking these metrics identifies ways to create the meaningful content people will want to read.
  • Encourage the synergy of search, content, and social. These, when combined, will assists brands in achieving their goals. High-quality content created with SEO in mind from the start increases search visibility. Further amplified by social media, this content will create the demand you can later harvest through search data.
  • Maximize the footprint of your search engine results page (SERP): To do this, create and optimize high-ROI content, such as articles, infographics, and videos which will help people answer significant or popular questions or provide practical information. You can also capitalize on the topics currently trending. Other beneficial things include things include: featured snippets, site links, related questions, images, videos, and tweets.

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Google Takes Action to Solve Content Authority Issues

411Locals has always been very responsible when it comes to the quality of website content it produces, and we always aim at creating content of authority.  That is why we are always up-to-date on this topic. In this article, we will tell you how Google fights the issue with search quality. Examples of problematic content are fake news, disturbing answers, or offensive search suggestions which appear at the top of Google’s results.

What could the solution be? To begin searching for this answer, we must first explain how Google measures the authority of a website content. To begin with, there is no single “authority” metric. Instead, Google considers various undisclosed metrics, for which it is even possible to vary depending on the query.

PageRank – the first authority metric:

In the dawn of Google, the search engine had only one authority figure – PageRank. What it did was look at the links leading to pages. The search engine counted the number of links received by a page, which helped Google derive a PageRank score for this page.

But rewarding pages with many links was not all Google did. It also attempted to assess the importance of those links. Pages with links from other “important” pages ranked higher than pages with multiple links from not so authoritative other pages.

Even pages with much authority — a high PageRank — couldn’t always make it to the top of Google’s search results. PageRank was only one aspect of the ranking algorithm of Google. The actual words within links were of great importance. The words on the web pages themselves also mattered, as well as other factors. (more…)

4 WordPress Themes You Should Be Using Right Now

Since the latest article published by 411Locals described the importance of Divi and Oshine as the current WP themes meant for your success, it is now time to take a look at the other creative options you can take advantage of. These are the highlights from among our chosen themes, suitable for creatives designers, portfolio showcases, agencies and other WordPress-using businesses.

Building Websites With Massive Dynamic

Massive Dynamic is the brainchild of ThemeForest, dubbed the “future of WordPress” by its author. Apparently, the theme owes its popularity to the website builder it comes with. The goal is to make website building user-friendly and easier than ever. The interface allows easy dragging and dropping of elements, changing of layouts and adding of shortcodes. Things get even easier with the set of pre-designed layouts you can use as a matrix and add your own customizations on. (more…)