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Google Home Services is Back with a New Name – Local Services by Google

You should know about Google Home Services one way or another. The program launched in beta in 2015 and now Google rebranding it for good with the new name – Local Services by Google. The advertising and verification for local service providers have expanded to 17 US cities, and Google announced that the number will raise up to 30 cities by the end of the year. Being in the SEO game for a long time, we at 411 Locals, keep a closer eye on announcements like this and will tell you more about the new program, below on this page.


2017’s SEO Ranking Factors Summarized by SMX East

If you are into SEO and SEM, you have probably noticed the fact that although Google is constantly changing algorithms, your website is not always affected. A lot of business owners pay less and less attention to this unless they notice a major bounce rate changes. This is why we, at 411 Locals, brought this article to you, as we will go through all the major SEO ranking factors in 2017. Panelists at SMX East recently discussed that and we will summarize everything that you need to know. The text below includes data – from large-scale studies performed by SEMrush – one of the world’s leading competitive research service for online marketing.


Properly Presented Content – The Key to Quality

In the SEO game, good content is not a guarantee for a low bounce rate on your website. We, at 411 Locals, face challenges like this every day and will give you a piece of advice on how both how to turn low-quality content into neatly organized and how to proceed with good-quality content that is giving you high bounce rate.

As we have said many times before, keeping up with the latest algorithm updates is impossible. Besides, if you are happy with your current placement and you haven’t seen a huge drop in your traffic, you don’t have reasons to be worried, right? Then why do you feel your content might be treading on thin ice? Stay with us, our goal is to help you decide if your content needs merging, improving in some way, or just to be removed.


How to Compete With Large Companies as a Small Business Owner

Online search marketing has significantly grown in the past years as the online search continues to develop from a novelty to a standard and regular feature in our everyday lives. We, at 411 Locals, help small and medium business get as much online presence as possible and can tell a word or few about the advantages and disadvantages of small and big companies. Last year, Moz’s founder Rand Fishkin published a similar article which has got our attention. On this page here, we will summarize most of it based on our experience with hundreds of clients.