Can Your Business Benefit from Native Advertising? April 8th, 2014 Published on: | 411 Locals Author: | Category:Marketing
What is native advertising? Will it help your business? How do you do it?
Native advertising is a new term, but there is some argument as to whether it is a new form of advertising. The simplest way to describe it is advertising which “blends” into the medium where it appears, and advertisers and marketers have been doing this for years, from newspaper ads disguised as a column to radio ads that try to sneak their commercial in by making it a song that fits the station’s format. Social Media got a hold of this tried and true trick of marketing, and as they tend to do, made up a new name for it, native advertising—but as is always the case with social media, this type of ad has the added benefit (or responsibility) of encouraging interaction through shares, likes, comments, and more. So native advertising is this other type of advertising that has always been around, but for social media.
If your business has social sites it may have occurred to you at some point that it is a bit harder to get people to care about your brand during their social media time than you first imagined. Who knew? Your customers are not actually all of that interested in singing the praises of brands and products like a paid spokesperson. They must be bribed, cajoled, asked nicely to talk about you in most cases at least.
5 General Tips for Successful Business Management March 31st, 2014 Published on: | 411 Locals Author: | Category:Marketing
Whether you are the owner of a small business or manage a team, there are some questions to keep in mind that will ensure that the way you manage those under you is helping and not hindering overall productivity.
1. If you’ve hired quality employees, let them know what you want done and not necessarily exactly how to do it (within business guidelines of course). If you have time to micromanage every aspect of how someone is doing something maybe you as the manager don’t have enough to do. And if you have to micromanage to in order to ensure things are done the right way, it means you need better employees. Usually an employee should be better than you at that specific thing you hired them to do, otherwise why did you hire them?
2. Figuring out how to fix a problem is worth more than figuring out who is to blame, as far as your bottom line is concerned. With that said however, if the same problems persist despite fixes, it may be time to get to the source, which may mean figuring out who or what is to blame.