The Social Media Gurus are Coming for Your Babies! February 10th, 2014 Published on: | 411 Locals Author: | Category:Marketing, SEO
Where “your babies” = your website and “coming for” = they want to assimilate all of the web into their web of… Ah let’s just get to it.
We recently happened along a very well-meaning article by who seems to be a talented social media/marketing person from what we can see, here: http://technorati.com/social-media/article/the-future-of-your-brand-identity1/.
On the surface everything looks roses pollinated by cheerily singing bumble bees on a warm spring day and the bumble bees don’t sting and you can pet them, but here’s the thing, you pet a bumble bee and you do get stung and they are not nearly as soft and fluffy as they look, and what we mean by that is, unfortunately this article may be leading most businesses of any size down a path that is going to sting.
Last bug analogy we promise, let’s dissect this bumbling bee.
For those unfamiliar with this type of online sparring, quotes in bold and snarky replies to quotes in normal type face. All quotes come from the above linked article by the talented and well-meaning Francesca Heath:
The future of your brand identity is your website, not your Facebook Page
New Feature in Local Google+ Pages February 4th, 2014 Published on: | 411 Locals Author: | Category:Local SEO, SEO
We recently came across a curious feature of the Google+ Local Pages – when you click on the business category, you are taken to a Google+ search result with a list of local businesses from the same category. But note that this feature is only available when you’re logged into your Google account. (It still appears as a link when you are not logged in, but in that case takes you nowhere).
A typical search result page in Google+ usually looks like this:
How Not to Leave Comments on Blogs January 29th, 2014 Published on: | 411 Locals Author: | Category:How To's and Guides, SEO
How Not To Leave Comments on Blogs… And Then How To Leave Comments on Blogs
“A lot of businesses do it therefore it must work.” –This is a logical fallacy.
Comments on blogs are a great way to get involved in your industry, especially if you know how to comment the right way, which we’ll go over.
What exactly are comments good for though? This is where it can get fuzzy for a lot of businesses.
Chances are that close to the majority of comments at least are somewhat spammy and/or written for the sole purpose of building backlinks.
A quality comment that will have a positive effect has to follow a number of rules that we are going to go over. It’s easy in theory once you know the rules, but how many of those comments does it take? How do you find the right blogs and other sites to comment on?