Google Maps for Beginners
April 23rd, 2014 Published on: | 411 Locals Author: | Category:How To's and Guides
The Only Actual Easy Guide on How to Create a Custom Google Map and Embed it on Your Website, Share It, or Just Look at How Pretty It Is.
You may have noticed despite every other set of directions screaming, “This is so easy!” It’s not because they skip steps and assume you already know what you’re doing. We won’t assume that, because how could you know what you’re doing… unless you are Google… are you Google?
411 Locals is here to help:
1. You need a Google account to do this. If you don’t really want an account, just make up the information on their “create an account” page. You can even start a new Google email if you’re really serious about not having another account to keep track of. Just go here. (Right click and select “New window” so you can read these directions while you’re making your map.)
2. Once you have your account, one you plan on using or one you’re going to forget about later, don’t sign out or anything, just got to https://maps.google.com/. Don’t worry, no passwords or anything, you’re set.
Can Your Business Benefit from Native Advertising?
April 8th, 2014 Published on: | 411 Locals Author: | Category:Marketing
What is native advertising? Will it help your business? How do you do it?
Native advertising is a new term, but there is some argument as to whether it is a new form of advertising. The simplest way to describe it is advertising which “blends” into the medium where it appears, and advertisers and marketers have been doing this for years, from newspaper ads disguised as a column to radio ads that try to sneak their commercial in by making it a song that fits the station’s format. Social Media got a hold of this tried and true trick of marketing, and as they tend to do, made up a new name for it, native advertising—but as is always the case with social media, this type of ad has the added benefit (or responsibility) of encouraging interaction through shares, likes, comments, and more. So native advertising is this other type of advertising that has always been around, but for social media.
If your business has social sites it may have occurred to you at some point that it is a bit harder to get people to care about your brand during their social media time than you first imagined. Who knew? Your customers are not actually all of that interested in singing the praises of brands and products like a paid spokesperson. They must be bribed, cajoled, asked nicely to talk about you in most cases at least.