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Understanding Bounce Rates and Why They Matter

Reading Time: 2 minutes

Bounce rates may have a name that makes you want to jump and dance but if you are an online retailer, for example, and the success of your business depends on the amount of time people spend on your site, then the notion should make you sit down and read this blog instead. That is right, in today’s 411 Locals blog, we are explaining the notion of bounce rates and how to deal with them.

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Why You Should Say Goodbye to “Mobile Responsive” and Hello to “Mobile First”

Reading Time: 2 minutes

It is no secret that mobile is all the rage nowadays, both literally and figuratively. Why? Because it makes users full of rage when your site A) does not support a mobile version, and B) has a mobile version that was clearly not designed for small screens. This is why, in today’s 411 Locals blog, we will go over the difference of “mobile responsive” and “mobile first” in hopes of helping you create a better user experience for your site visitors.

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