Speed and efficiency are top priorities in web browsing, especially when it comes to accessing the web on a mobile device. The 411 Locals team has been talking a lot about mobile-friendly pages, and we believe every publisher knows how important this is. However, a new open-source initiative was launched in 2016, and Google is now linking to AMP content in the main mobile search results area. What does this mean to us? Should we join the AMP project or stick with the responsive, mobile-friendly design?
Things that you need to know about AMP
The Accelerated Mobile Pages Project (AMP) is a project from Google & Twitter developed to produce really fast mobile pages. It is a competitor of Facebook’s Instant Articles, and there is no doubt it is doing better than it. Get more familiar with the concept behind the project, below on this page.
What makes AMP so fast?
- Limited HTML tags
- Streamlined CSS
- Designed to be heavily cached
Do we really need it?
In conclusion, the AMP HTML is a really good solution when it comes to instant loading on mobile devices, but it’s not perfect. The 411 Locals team will keep following the AMP project updates and will definitely give it a chance again but for now, we will stick to the good old responding, mobile-friendly pages. If we really need something light, we will do it customly, just like Maciej Cegłowski already did.