Here, at 411 Locals, we often have clients who come to us after deciding to undertake the challenge of rebranding their business. Those are often clients who have overlooked the importance of SEO and investing in a strong online marketing presence in the past. That said, we have vast experience in assisting with successful rebranding endeavors. With today’s article, we are targeting small business proprietors standing on the threshold of rebranding and re-envisioning their business. Our goal is to make things easier for you. Our goal is to help you make the most of this opportunity.
The Reasons
There is a myriad of reasons why you would decide to take the brave step of rebranding. Some of the most common ones include:
- You may be relocating your business to a more central part of town or in an entirely new area.
- You feel that a “facelift” might revitalize a flagging business.
- Your products or services might be outgrowing your current brand and website.
Whatever the reason, it must be good if you would be willing to start from scratch and put in the hard work. This is why…
Your Rebranding Can Do with a Little Help from a Professional Friend
The Tips
Involve Your Audience
The first question you need to answer is whether you are targeting the same audience or an expanded one. Either way, it is always a smart move to involve your current customers in the rebranding process.
The best way to engage people is to ask them questions. Create a survey and encourage them to share their thoughts regarding your brand, what they already like about your products and/or services, what can be improved, what needs to go, and so on. No matter the amount of noise you create engaging with your customers, always make sure you highlight how important it is for you to keep your current clients happy and satisfied.
Don’t Change Too Much Too Fast
Unless you are taking a drastic turn in your business and seeking to target an entirely new customer base, we recommend taking change one step at a time. This will lessen the risk of losing connection with your current audience. Another major reason not to change too quickly is your SEO. Your website might lose its ranking, and it will take a while to rebound. Avoid such a drawback by slowly tweaking things and preparing the soil for the final transition.
Plan Your Google My Business Changes Well
Rebranding your business does not mean setting up a new Google My Business listing and leaving your old one intact. Unless you changed everything about your company, and what you are offering, it is not a good idea to make a new GMB listing.
The extent to which you are rebranding your business will determine the kind of updates you need to make on your current GMB profile. Aspects to pay extra attention to are:
- Business name
- Categories
- Address and phone number
- Logo, photos, and videos
- Q&As
Update All Your Citations
Your NAP (name, address, and phone number) is probably the most important information on your GMB listing. If your branding involves changes in your NAP, you need to update all your citations. That means contacting the sites that carry the details of your business to update your information. If you don’t, this could have a negative impact on your ranking due to inconsistent NAPs.
If rebranding sounds like a lot of work to you, you can always turn to our SEO company, and we will take over your online presence for you. Stay tuned for our next topic!