1. Mobile browsers buy something within 1 hour—well 70% of them do. Which is a whole lot more than your laptop or desktop browser. Why? Because mobile searchers are on the go, they’re doing something, they want something. It’s not always easy typing a search on that little keypad and looking at things on that smaller screen (though it may be getting easier), if they are doing it they have something specific in mind.
2. 116 million in the U.S. own a smartphone. And that number is growing. Soon, just as many people will have a smartphone as have internet access of any type.
3. 4 out of 5 consumers will use their smartphone at some point to decide whether or not to buy something. If they are using their smartphone to look at your product or service, and all they find is your competitor, then they are probably going to buy from your competitor. Remember, 70% of them are taking action on that search within an hour.
4. Within the year mobile internet usage is expected to overtake desktop internet usage. Internet speeds on mobile devices has been increasing, and since everyone takes their smartphone with them everywhere anyway, it makes sense they would be searching more often from that device.