Why Smart Business is Converting from Traditional Media to Online Marketing
Consider this: 80% of U.S. adults are online, and naturally this number is growing as the next generation grows into adulthood. Not only are they online, they are spending more and more time online. 33% of consumers spend more than 3 hours online.
Even more telling, in between updating Facebook and looking up videos of cute pets on Youtube, they are researching products they plan on buying. 80% of internet users research products online before buying.
46% of daily searches are conducted looking for a product or service. There are over 1 billion searches processed by Google every day (This according to “Understanding Big Numbers” a statistics think tank)…. Chances are a whole lot of those searches are for something YOU just happen to sell.
85% of users never go past the first page. After the second page if users haven’t found what they are looking for they are more likely to try a different search than to actually click on the next page.
According to the most recent survey by eMarketer preferred shopping methods scored as following among core consumers:
- 87% Website on PC or Laptop
- 71% In-store
- 14% Website on Smartphone
- 9% Website on Tablet
- 7% Phone Call
- 4% App on Smartphone
- 4% App on Tablet
Customers would rather find you online than go to your store or on the phone. The question is, why are businesses still spending money on things like an ad in the Phone Book?
Conclusion: Ranking high with the right keywords is becoming (if it has not already become) the best way to get your name out to the most people. It is also less expensive than a television commercial or other traditional mediums, and unlike those options, it is always there (as long as you have a great SEO company). More and more businesses are shifting more of their marketing budget from traditional media to the internet.