SEO remains a core facet of any successful digital marketing campaign in 2018, and today, we at 411 Locals, will talk about SEO checkup. We recommend to do that at least once per year, and we’ll give you more details about the term and what the process includes, below on this page.
What is an SEO checkup?
Basically, an SEO checkup is the process of tracking your website’s user data. The idea is to know what’s working and what needs more attention, by analyzing the results of the checkup. Comparing results from different checkups is also a must.
Even though Google changes its search algorithms, not everyone can feel the difference. This is why regular checkups are important – so you can know whether the new algorithm affects your business campaign.
What to check?
- Keywords and content – the keyword strategy is the central point of any online marketing campaign. Making sure your content is targeting the right keyword intent is the first thing you should do on an SEO checkup. What else you can do while you are in the keyword check is to research for new beneficial keywords that can be used in future posts, blogs, etc.
- Backlinks – backlinks will always be the main way search engines rank websites. Periodic checkups on your backlinks are important, and you should be 100% sure that you are receiving backlinks from reputable sources.
- Design – user experience now matters for search engines as well. Over time, they’re getting smarter and smarter and have gotten really good at determining the UX of a site. Make sure your design is responsive, every button works, and the theme you’re using is not too heavy.
- User behavior – There is no better way to analyze the user behavior on your website than Google Analytics. Track down and examine where people are coming from, analyze your users’ interaction with another page, etc. Once you know which parts of your website are more attractive than others, you can focus on similar topics, images, titles, etc.
The 411 Locals team recommends to have a third-party consultant at least once a year to do a detailed audit of your website and strategy. Meanwhile, you can focus on more regular, smaller-scale checkups. We recommend the Google’s Search Console which offers numerous analytics tools, guides, and support resources.
We hope you liked this week’s topic and we hope your web campaign will do better with these tips. Understanding that regular SEO checkups is a crucial part of your business strategy is definitely the key to success. Good luck and see you next time!