SEO has become a widely used and sought after marketing strategy by people who wish to gain more exposure for their websites. It is a cost-effective yet reliable way to establish your online presence and directly target the people who are searching for your services or products. So how is it done, and what is there to gain from it?
Link Building
Even if you have done everything else right, you will still have a hard time ranking your website on the platform without proper link building. Google’s placement algorithm correlates with links, and they are a huge ranking factor determining your online presence. Recently, the overuse of hyperlinking techniques have been penalized and has marked a decrease in the rankings of the offenders. It is a link builder’s duty to keep up with the frequent updates to Google’s search engine. As new websites are created and old websites are taken down, broken links cannot be avoided, someone must deal with them to avoid harm to your website’s organic ranking. Even though link building isn’t everything in SEO, it still plays a big role in your overall online presence. And of course, a little bragging does no harm! If your brand achieves a place in a high-profile publication, you can then link that to your website, further strengthening your brand name and showing your company’s worth and achievements to the public.
Content Writing
Unique and well-written content also plays a key role in ranking your website, and it ensures more clicks overall. Google actively penalizes content that is not unique and which has been copy-pasted, perhaps from another website, so content writers must always keep a keen eye on this. Quantity is just as important as the quality in this field, and it must go hand in hand. It will surprise you to see how much a well-written informative website, service page, and blog post can do for your online presence. The writers strategically place keywords within the content to help further boost the SE rankings.
Web Design
The first thing a potential client sees when they open your website is how well designed it is. A neat and appealing web design is always great for SEO and plays an important role in your website’s placement. Since we don’t just use our computer to access the Internet nowadays, you must make sure your website looks good on all devices – phones, tablets, etc. Of course, good web design correlates to brand identity, and it is highly customizable. A web designer will work with your desired colors and layout and make sure your website is a pleasant experience for everyone who visits it when searching for your particular service.
The SEO professionals at 411 Locals are here to help guide you on your way to excellent online rankings and want to ensure your company receives the exposure it deserves. We are happy and always willing to assist large and small businesses looking for the right business partner for their SEO needs.