If you are a chef, people will, above all, come to your restaurant because of the taste of the food you prepare for them. If you think missing an ingredient in one of your dishes won’t matter to the final taste, think again. People will come to you once, but they won’t return. Many will not even know you own a restaurant. Just like a pinch of salt can bring out extra flavors to a dish, a Google AdWords campaign can help your business reach new heights.
Any successful online marketing campaign, much like a 5-star dish, is made up of several key components. SEO, content marketing, social media marketing, pay-per-click advertising (e.g. Google AdWords), and website user experience. You need all of them present to maximize your online reach.
So, what’s so special about Google Adwords?
Google AdWords is one of the most advanced advertising platforms that allows businesses to advertise their products and services to potential clients in a matter of hours. If you are familiar with the platform, you know that there are many target market options and settings for all kinds of businesses. By creatively using copies and images to reach a highly specific audience, you can easily reach your marketing goals.
What makes a Google AdWords campaign the perfect addition to your online marketing strategy?
- It Increases Leads and Customers
You can add Google Analytics to your Google AdWords campaign. Google Analytics is one of the best tools for lead generation as it is a powerful segmentation engine that allows you to divide your target clients into subgroups. If you strategically set up your campaign, it can potentially send extremely targeted leads to your website.
- It’s a Flexible Marketing Platform
Your campaign can easily be customized to focus on specific online users. For example, you can target clients in different locations and people using different devices. You can also reach people on different websites owned by Google — the Google search engine, YouTube, and various content websites where Google ads are displayed.
- You See Instant, Transparent Results
Tracking the progress of your AdWords campaign is easy as your dashboard shows everything you need to know — the ads clicked, the keywords entered, the cost of the clicks, and much more.
- Traffic Traffic Traffic
Being the most used worldwide, today Google’s search engine is the go-to place for millions of people who search for products and services and click on Google ads daily. This means that a Google AdWords campaign can send your business a huge amount of traffic every single day.
- You Get to Know Your Clients Better
It is important to get into the mind of your ideal customer. Through a Google AdWords campaign, you get access to important information, such as the keywords your clients use to find your website, their location, the devices they are using, and when they are searching online.
Why is it best left to the professionals?
These countless target market options we mentioned before can often be overwhelming, and difficult to understand when planning a campaign. If you lack the know-how, your poor decisions can easily eat into a large chunk of your marketing budget with zero ROI for you. At 411 Locals, we have a specialized department that focuses on launching and managing Google AdWords campaigns. As your SEO company, we will gladly do that for you!
For your business to be a success, it needs to work as a well-oiled machine. You already have the machine, SEO and AdWords campaigns are the oil! Stay tuned for our next topics!