No matter what they say, people are visual creatures and including images in your content is a vital element of the online success equation. It is no secret that posts and pages that feature images encourage a higher engagement percentage than text-only pages and posts. That said, you can’t just write a piece of text and add just any image that comes your way. If you want to maximize your impact, you need to choose your images carefully. Here are some tips on how to do that.
The Factors You Need to Consider
1. Does it fit your brand?
Everything you put on your platforms needs to serve the purpose of your brand and enhance its visual appeal. It all needs to be homogenous, or it will not be believable. Stay away from images that are spectacular, but completely out of line in terms of their connection to your industry. Focus on images that represent you and your goals.
2. Does it convey your message?
Okay, so you have an image that reflects your industry and brand. Now, ask yourself “Does this image say what I need it to say?” If the answer is no, that image needs to go.
3. Is it engaging?
Engaging images are ones that capture attention — they are vibrant, often colorful and bright, but above anything else, they have an interesting concept or an innovative way of presenting the same concept. Keep in mind, however, that choosing such engaging images are not suitable to the style of every brand!
Narrow Down Your Top Contender
Always begin with at least three more images for a single position, it is good to have choices. Test the different versions and pick the most favored one. Ask your colleagues, as more eyeballs are always better.
Where Can You Source Images?
Like everything in life, there are paid and free ways to source images. If you don’t feel like investing in graphic designers to create custom images or get a subscription for paid image platforms, you can try some of the free and low-cost options. Some of them include:
- Pixabay
- Shutterstock
- Stock Free Images
- Pexels
- Getty Images
Always pay attention to the usage rights!
If you turn to a professional SEO company, however, you will not have to worry about finding the right images for your content, because it will do that for you. When in need, turn to 411 Locals and let our expert teams impress you!
Stay tuned for our next topic!