Let’s face it, products offered by rival companies in the same industry do not differ much in their core functions and features. What makes us choose one over the other though? Is it marketing alone or is there a little extra that helps us make up our purchasing minds? This is what we, at 411 Locals, will be talking about today — the thing that makes you and your company unique, your “About us” page, a.k.a., your story.
Is It Really That Important?
It is no secret people’s loyalty to a brand or company rests on their emotional attachment to the said brand/company. A huge part of that attachment comes from factors outside the offered products and services. The glue that sticks your clients to your “flypaper” is your business story and your philosophy.
The Must Haves on Your About Us Page
1. To begin with, tell a story
People will not necessarily connect with your company logo or the super duper packaging of your product. It is the story of how your business came into being that is most likely to resonate with them. Don’t be shy to admit your humble beginnings or the hardships you faced along the way. It is what makes you human in the eyes of your clients, and it also makes you more credible compared to companies with a blunt copy on their About us page.
2. Use visuals, but not just any visuals
But under no circumstance, use copyrighted photography. People are visual creatures, and we love to pair a story with a visual memory. Do you have pictures of your first establishment? Your staff maybe or your first batch of products? As long as it’s relevant and authentic, go for it.
3. Don’t fudge the facts
Aside from visuals, numbers and facts are the backbone of any believable piece of content. Do you have a client list you wish to boast? Is it your response times or items sold per day that together make you stand out from others? Whatever it is, do not pad the numbers just to get out the “wow effect” based on artificial data. It is not worth risking your reputation over it.
4. Don’t forget about SEO in the process
To ensure people get to see this amazing About us page you have crafted, you need to make sure it is properly optimized. This is the tricky part, combining your target keyword with your story. Professional SEO companies, like ours, are your best bet if you want to get it right.
Crafting the perfect About us page may seem like a lot of work and, we are not going to lie, that is absolutely true. You may want to turn to a professional writer for the task, or you can delegate your entire online presence to our SEO company, your choice!