When it comes to finding the right keywords, understanding the intent behind your target clients’ search queries, and attracting a wider audience, there is a lot you can do. Related searches, for example, are an important insight that many SEO professionals and business owners neglect. Today’s 411 Locals’ blog will delve more into the topic. Related searches, the whys, the updates — keep reading!
But First, What Are Related Searches
When you type in a search query, related searches appear at the bottom of the page after all ads and first-page results. Given it is still the holiday season, we tried with “handmade cards.” Here is how the related searches looked for this particular query.
Why Are Related Searches Important
They can help you in two very significant ways.
1. First, Google’s related searches give you a massive insight into who your current and prospective customers are, and what their intent is. It helps you see what kind of questions people are asking related to your product/service. If you know what they are asking, you know what answer to give them through your content. Simple as that.
2. Related searches also double up as a keyword planner tool of sorts. You can take the suggested related searches and test how they are performing in terms of search volume. You can use the Google Keyword Planner for the job. If you hit the jackpot, take it, and use it in your content.
We can all agree that Google wants you to understand the intent behind users’ search queries as much as it wants you to be a keyword guru in order to rank your site. If you understand both benefits of paying attention to related searches, you can create relevant, valuable content that has every chance of ranking well.
What Is New
The most significant change is that Google will now show a featured snippet of the related search result page as opposed to immediately taking you to a new search results page. When you click on a related search, you will see a featured snippet. If it is what you are looking for, you can click on the snippet and get more search results for this query.
The Natural Question, Does the Update Matter Much
It does. There is no specific data as to how many people scroll down to the related searches, let alone click on them. But when they do, and if you are the featured snippet for that related search, you can generate more traffic to your site. Isn’t that one of your goals?
If related searches, hunting for the most beneficial keywords, and writing quality content for your site sounds like it is outside your expertise, our SEO company can help!
Stay tuned for our next topic!