The word count question has long been central in many discussions in the SEO world. In today’s 411 Locals blog, we are going to review the topic, answer the question of whether there is indeed an exact number or it is just a myth, and we will see how word count affects your Google ranking. Let’s begin!
It Is Not a Number, but It Is Not a Myth Either
Backlinko analyzed 1 million Google search results and discovered that the average first-page result contains 1890 words. The question, however, is not so much in the number, but rather what stands behind it. If you have a well-written piece of text that is around 1000 words, but you simply look at this aspect of the study, you will get tempted to stretch it into a 2000-word copy. That text will end up with too many keywords and repetitions, and you will end up with two things:
- Loss of user interest and, therefore, authority as a company.
- Google bots will catch on your keyword stuffing and spammy text and will penalize you.
You Need Quality to Back the Number
Many fail to understand the concept that Google cares about quality content over quantity of words. In many cases, shorter content outperforms longer copies because that content is to the point, answers the questions of user queries, and is easy to navigate. No one cares about your ability to explain the same sentence over and over again just so you reach the 2000-word mark.
Think About Your Bounce Rate, Too
Another thing you need to consider is bounce rates. Even if you managed to fool the bots, if your copy underperforms and fails to deliver the necessary information, users will notice that immediately and will “bounce” right after landing on your site.
The Takeaway
It is difficult to navigate through search engines’ constantly evolving algorithms and falling victim to certain numbers without knowing how to read them can hurt your SEO in many ways. Having a professional SEO company help you represent your small business will be a great way to ensure you make no mistakes and get to focus on the essence of your craft. Our team at 411 Locals would gladly do that for you!
Stay tuned for our next topic!