If you are at least a bit familiar with Google and its algorithms, you will know that they are rarely beneficial for small business owners who want to pop up on the map and be on the top of the local search results. There are different media sources that have ramped up the pressure and frustration among the Internet community with conclusions like “millions of small businesses will be crushed” by the newly adopted algorithm. However, we feel that the matter must be resolved and explained properly so that there is no confusion.
What exactly is Mobilegeddon, what it does and how does it affect small businesses? 411 Locals will explain!
- The most simple explanation is that this is a new change in the algorithm that is designed to benefit mobile users. When you input a search via your smartphone or tablet, you cannot work properly with the results if they are specified for desktop purposes.
- What it does is that it optimizes the search made on a mobile device in a way that ‘mobile friendly’ websites will be the first to pop up and get elevated in the results. This means, that if you are a user who is making a Google search from your smarthphone, you will first see the sites that are designed to fit a smaller display, instead of those that are not optimized for such purposes.
- Of course, if your site is not mobile friendly, this will affect you. But there is absolutely no reason to panic or get agitated with Google. After all, this is made to improve the user experience with their search engine, and will definitely ease the search on your mobile devices.
What to do in order to defend against the negative sides of Mobilegeddon?
Making your website mobile friendly is not as horrible or difficult as it sounds. It is actually a simple process that can be done with just a little bit of time and research. The designers at 411 Locals have been doing this for quite a while and if you are curious about how it is done or if you need help with it, don’t hesitate to get in touch with us for assistance!