If you are an Internet user (which you obviously are given you are reading this), you have most probably seen and interacted with local business listings in one way or another. In today’s 411 Locals blog, we will go back to the basics and explain why these local listings are especially important to you and your small business. Let’s get started!
First Things First, What Are Local Business Listings?
These are online portfolios containing basic information about your business. This includes your NAP (name, address, phone number), hours of operation, and other data. Often called local citations and directory listings, local business listings are a powerful tool for boosting your company profile, building brand awareness, and enhancing your SEO.
How Do They Look?
See for yourself! Go to your search engine, be it Google, Bing, Yahoo, etc., and type in “pizza delivery” or “flower shop” or any other service you will need locally. If you are using Google, for example, at the top of your SERP, you will see a local map with pinned businesses. The listed businesses are right below. You have three displayed service providers, and you can expand the list to see more. You have seen this many times before, haven’t you?
Wouldn’t you want to see your business up there as well? Imagine the opportunities and increased number of calls! As your SEO company, we can take care of all that for you.
Are They Really That Important?
Yes, they are. According to Acquisio, 75% of local searches lead to conversions and in-store visits within 24 hours of making that search. That means that if you care little about your SEO and are content with a single mention in a directory somewhere, you are essentially missing out on a pool of opportunities, a.k.a. new clients. What is more, more than 55% of users find products, services, and companies online. Need we say more?
You Don’t Have to Do It Alone
The best part is that, even if setting up your local business listing sounds too difficult or overwhelming, we can help with that. Just contact our Sales team & let’s get you started!
Stay tuned for our next topic!