Bounce rates may have a name that makes you want to jump and dance but if you are an online retailer, for example, and the success of your business depends on the amount of time people spend on your site, then the notion should make you sit down and read this blog instead. That is right, in today’s 411 Locals blog, we are explaining the notion of bounce rates and how to deal with them.
What Are Bounce Rates?
Simply put, your bounce rate shows how quickly people who visit your website leave after viewing a single page. High bounce rates mean people quickly leave your website which means the implications for online businesses with such rates are significant. If your site has a high bounce rate, your content does not match what your visitors were looking for, so they left your site and went on until they found the information they needed.
Having a high bounce rate is not the end of the world, but it is a sure sign your content does not target the search queries of your audience. For example, if your average bounce rate is 65%, this means that 65% of the people who visit your site leave after viewing only the page they landed on. It is really important to check your Google Analytics and track your percentage on a regular basis.
What Encourages Site Visitors to Bounce?
- Annoying pop-up ads, music, surveys, or low-quality, out of place video
- Poor landing page design
- Flat and uninspired ad and landing page copy
- Long page loading times
- Links to external sites
- Inability to track the purpose of the page
How to Lower Your Bounce Rate
Now that you know what bounce rates are, and what makes them high, let’s look at how you can reduce them. Here are some helpful ideas:
- Provide unique, relevant, quality content
- Have a clear site navigation menu
- Make sure page speed is high
- Add internal links
- Add external links to content your visitors would love
- Get rid of pop-up ads
With a well-designed and built site, as well as content that meets the needs of your target clients, you will easily win the war with high bounce rates. Why fight alone though when you can have the help of our SEO company and never bother with such technicalities. We will do it all for you!
Stay tuned for our next topic!