This refers to the actual words on your web page and it is one effective way to increase your website’s searchability, particularly for a local market.

1. You’re not actually saturating. More is no longer better, in fact it hurts. The right amount varies by keyword, market, and how it is written. Generally speaking, one at the beginning, end and one per 500 words or so is fine. If there are multiple keywords these can overlap.
2. Use your city name. If you sell mainly locally, after you discover the most common keywords or phrases, add your city name either before or after. For example if you sell lug nuts and that is your keyword, use “Las Vegas lug nuts”, “lug nuts in Las Vegas” etc.
3. Keep it natural. Far more important than the number of keywords or phrases is the actual language. Search engines are becoming very good at ferreting out bad grammar and syntax and they often penalize sites that are poorly written or written as if they were made for search engines instead of people.
4. Key phrases don’t have to be in the same sentence. From the example above, if the key phrase you want to use is “Las Vegas lug nuts” you don’t want to keep saying that exact phrase because it starts to sound kind of silly to your customer. Instead, if you have a sentence ending in “Las Vegas” , like “We love our customers in Las Vegas.”, you can begin your next sentence with the word “lug nuts” and it has the exact same effect on your SEO rating. “We love our customers in Las Vegas. Lug nuts are essential for all kinds of projects…” – something like that.
5. If you can’t fit your keyword or phrase in, don’t. There are many factors that contribute to SEO, and no single aspect is as important as the impression the actual words on your page make on your human customers. If you cannot fit a keyword or a phrase in naturally, don’t try to force it.
6. Hire a professional – There are probably plenty of local advertising experts who specialize in content. Look for a local copywriter and let them handle the content for you.

These are super simple and really work, but many small businesses get cold feet when it comes to actually executing these proven tactics.

1. Do the opposite of your competition – Do you want to be your competition or do you want to beat your competition? Standing out is essential but the temptation to simply copy can be overwhelming. If you are copying others the best your marketing can ever hope for is a tie, more likely you’ll be seen as a generic Johnny-come-lately. Instead think of a way to do the opposite type of marketing in order to put your business in direct opposition. With great messaging this will boost your branding and sales much faster than the copy-and-paste approach.

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1. Where is my business right now? – Not your address. Write down and date all of the things that make up your business including processes, systems within your business, results, numbers, etc. Make it detailed. It could be two or three pages long or even longer depending on the size and how detailed you get. While going through each aspect of your business, make notes about what could be improved.

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Steve:

– Thanks for listening to the Business support on WSDI, my name is Steve!

Today my guest is Melissa from 411 Locals. First let me tell you a little bit about 411 Locals. They are a full-cervice internet advertising agency. Plus 411 Locals designed the WSDI’s website.
The site is easy to update and we’ve been really pleased with all the services they offer including being at the top up Google searches.
But we are not here to talk about the WSDI, the eye although i’d like to.
We are here to talk about 411 Locals. Let me introduce to you Melissa:

Melissa:
– Thank you for inviting me Steve. It’s a lot fun working with your staff and we’re glad we’ve been able to help you out. This year you’re going to see even better results from our services. Basically 411 Locals is an expert in online marketing. Our online marketing expertise includes web site, mobile website, youtube video, social media, and ofcourse search engine optimization. Which today maybe is the most important element. We help small and mid-size businesses compete without braking the bank. We provide our clients a team with marketers who work and monitor their account every week. You can say we’re there in-house internet marketing department. Our clients get her expert services, a competitive rates.

Steve:
– So basically your company’s marketing department without the cost. But you are local? Right? 411 Locals doesn’t really provide national marketing?

Melissa:
– Thats right! So if you are small or mid-size business your clients are in your neighbourhood. Sure you make sales from across the country but our focus is on being a local marketing firm. Let me give you an example. Say you’re a plumber in the suburbs of Chicago or even Los Angeles. Providing services, your website is listed and search coming from saint louis or Dallas. Thats not very helpful. We work that hard to get your business’s name out to the world when your customers are next door. We provide a guarantee to our customers that your website will appear on the first page of Google Business listings in your local area within the first 90 days. Everyone uses Google to find services. With our guarantee and our competitive prices, you can’t go wrong.

Steve:
– Wait! So what happens if you can’t get someone on the firs page of Search?

Melissa:
– I’m actually glad you brought that up! We work pretty hard for our customers. We have a very large team of talented techs, and SEO experts. We are committed to live up our agreements with our clients. We’ve done it for 25 000 Business. Here’s the thing thought: we’re aware that every online marketer hold themselves to that standard. Most don’t have the team we have. It’s usually just a couple people work on the stuff part time. In fact how many times have you heard a friend say “hey my kid or friend’s kid might be able to help you here he just graduated”. We are experts in the field. Why take a chance with your business.

SteveL
– I know that WSDI did want to take a chance with their website

Melissa:
– We are so confident in our ability to deliver. We don’t ask customers to sign a long-term contract. We are more interested in building a strong customer loyalty. You wont see 6, 12 or even 24 month agreement like our competitors. We have the highest retention rate in the industry. Our customers are always in control. We are confident our service offering and our great teams. You can count on 411Locals.

Steve:
– I know there had to be at least 12 companies present the services here. In the end WSDI made the right choice. Every time had a question, or needed some type of assistance 411 Locals was there.

Melissa:
– Media outlets like WSDI radio need a creative and easy to maintain website. Our approach is always the same. In the end it’s about the customers and the results they are looking for. And I think we’ve done that for WSDI. It’s been pleasure working with your staff.

Steve:
– We need your expertise to not only help us grow our listeners ship, but help us grow our brand.

Melissa:
– It’s a pretty good deal. Especially for you. Really for any business. It’s a huge return on a small investment month after month and thats why businesses like you stay with us.

Steve:
– That sounds grate, and I’m glad I had a chance to talk to you today Melissa. Is there anything else you’d like to add?

Melissa:
– Thank you Steve! We’re happy to be here. I just like to add that any small and mid-size businesses are looking cost effective way to find more customers to please call 411 Locals for a free estimate.

Steve:
– Call 411 Locals right now at 866 530 1325 or you could visit them at 411locals.com Thank you again Melissa for be mu guest on the business support.

Click here if want to know who are 411 Locals