No matter what you do online, spam is inevitable to a certain extent. Whether it is in the content of your website (which is never okay) or in the Google My Business forum, it is everywhere. Our partners over at Google decided to do something about the ever-increasing number of user complaints they receive about fraudulent Maps or GMB listings by creating a new complaint form. What do we know so far? We will review that in today’s 411 Locals blog!
2018 was a year of great changes. 411 Locals reached new heights in business and Google did the same in its search algorithm. We saw the birth of the mobile-first index, we experienced meta description lengths get cut in half, and we welcomed the page speed update among other things. As we are entering the new year, we decided to reflect on the past 12 months. Here is what major updates Google made to its search algorithm in chronological order.
When it comes to finding the right keywords, understanding the intent behind your target clients’ search queries, and attracting a wider audience, there is a lot you can do. Related searches, for example, are an important insight that many SEO professionals and business owners neglect. Today’s 411 Locals’ blog will delve more into the topic. Related searches, the whys, the updates — keep reading!
It is no secret that one of the most common ways to boost the ranking of a website is through link building. As with anything else in life, there is a good way and a bad way to build links. Google has all kinds of penalties for those webmasters who do it the “bad” way. Let’s have a look at the topic and, hopefully, help you avoid problems down the road.
It is no secret you need to eat to stay alive. The same applies to your website content. Sure, it is a different kind of “eating,” but the principle is still the same. Today we are going to talk about Google’s E-A-T score and should you think too much about it as a web designer, marketer, SEO professional, and business owner.
On August 1, 2018, Google rolled out its third algorithm update for the year which many SEO professionals consider to be the biggest one since Penguin in 2012. In the lines that follow, we have summed up what we already know.
