This refers to the actual words on your web page and it is one effective way to increase your website’s searchability, particularly for a local market.

1. You’re not actually saturating. More is no longer better, in fact it hurts. The right amount varies by keyword, market, and how it is written. Generally speaking, one at the beginning, end and one per 500 words or so is fine. If there are multiple keywords these can overlap.
2. Use your city name. If you sell mainly locally, after you discover the most common keywords or phrases, add your city name either before or after. For example if you sell lug nuts and that is your keyword, use “Las Vegas lug nuts”, “lug nuts in Las Vegas” etc.
3. Keep it natural. Far more important than the number of keywords or phrases is the actual language. Search engines are becoming very good at ferreting out bad grammar and syntax and they often penalize sites that are poorly written or written as if they were made for search engines instead of people.
4. Key phrases don’t have to be in the same sentence. From the example above, if the key phrase you want to use is “Las Vegas lug nuts” you don’t want to keep saying that exact phrase because it starts to sound kind of silly to your customer. Instead, if you have a sentence ending in “Las Vegas” , like “We love our customers in Las Vegas.”, you can begin your next sentence with the word “lug nuts” and it has the exact same effect on your SEO rating. “We love our customers in Las Vegas. Lug nuts are essential for all kinds of projects…” – something like that.
5. If you can’t fit your keyword or phrase in, don’t. There are many factors that contribute to SEO, and no single aspect is as important as the impression the actual words on your page make on your human customers. If you cannot fit a keyword or a phrase in naturally, don’t try to force it.
6. Hire a professional – There are probably plenty of local advertising experts who specialize in content. Look for a local copywriter and let them handle the content for you.

It’s simple, easy to use, provides a great service, and it is the 10th most visited website in the world. This of course makes Craig’s List a prime target for businesses that hope to increase their customer base, find great employees to hire, and for a range of other reasons.

How do you ensure the ads you place Craig’s List are effective though?

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Link Spam is a term used for a large number of irrelevant links to a particular site for the purpose of increasing search rankings in Google. For example, if you own a Deli and your website has backlinks from blogs about shoes, forums about working out, a site about popular baby names, whatever the case may be, not only are you not really targeting your customer, Google is doing everything they can to make sure all that work you put into getting all of these random links results in your page being ranked even lower.

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1.  Which items on your “To-Do List” make money? Take your weekly to-do list and see which items actually make money for your business and which are just the regular tasks associated with a business. Re-organize your priorities so the money making tasks are first and take up the majority of your time.

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These are super simple and really work, but many small businesses get cold feet when it comes to actually executing these proven tactics.

1. Do the opposite of your competition – Do you want to be your competition or do you want to beat your competition? Standing out is essential but the temptation to simply copy can be overwhelming. If you are copying others the best your marketing can ever hope for is a tie, more likely you’ll be seen as a generic Johnny-come-lately. Instead think of a way to do the opposite type of marketing in order to put your business in direct opposition. With great messaging this will boost your branding and sales much faster than the copy-and-paste approach.

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You may have noticed the importance of social media within many popular search results. For nearly any search at least one social media site will likely be on the first page.
It goes beyond that however, because not only are the social media sites showing up way at the top, they are also helping other things show up way at the top… Like your business website maybe.

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