We’ve covered why you should set up a blog right? Blogs can help your optimization, offer your customers information they are looking for, and establish your business as an authority in your industry, which is very valuable when it comes to branding and ultimately increasing new customers and keeping current customers. Please see past issues for ways to create a more effective business blog.

Here we are going to talk about what to write about. See if one of these ideas sparks something valuable… and if it doesn’t refer to number 1.

1. Okay, if all else fails, just don’t post. You’re better off skipping a post or two than risking the integrity of your blog with posts that just waste the time of visitors. But there’s usually something cool to post about, so read this.
2. Make a blog post that shows them how to use your product or service… easy right? Okay so maybe you thought of that. We have more.

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Don’t let the charts, graphs, and overwhelming options deter you. Don’t even let the coding throw you off (you just have to copy and paste it anyway). Here’s a quick guide to successfully setting up Google Analytics.

1. Go here. Sign up by clicking Access Google Analytics on the top right. From there you’ll see the big Sign Up button on the right.
2. It is going to take you to a screen where you can choose Universal or Classic. Stick with Classic for now and you can upgrade later once you get the hang of it, no need to overwhelm ourselves just yet.

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How Not To Leave Comments on Blogs… And Then How To Leave Comments on Blogs

“A lot of businesses do it therefore it must work.” –This is a logical fallacy.

Comments on blogs are a great way to get involved in your industry, especially if you know how to comment the right way, which we’ll go over.

What exactly are comments good for though? This is where it can get fuzzy for a lot of businesses.

Chances are that close to the majority of comments at least are somewhat spammy and/or written for the sole purpose of building backlinks.

A quality comment that will have a positive effect has to follow a number of rules that we are going to go over. It’s easy in theory once you know the rules, but how many of those comments does it take? How do you find the right blogs and other sites to comment on?

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YouTube Videos for Businesses

This is part tips and part—hopefully—inspirational, because while there is incredible potential on YouTube, only a very select few businesses have ever figured out how to take advantage of it.

Want to hear something scary?

Over 100 hours of YouTube videos are uploaded every 1 minute.

That means that every day 144,000 hours of videos are uploaded, which means every week 1,008,000 hours of videos are uploaded, which means that every year 52,560,000 hours of YouTube videos are uploaded. The average human lives for 681,528 hours.

If you are an average person who just happens to never eat or sleep and does nothing but watch YouTube videos your entire life, you would have time in your entire life from birth to death to watch about 4.7 days’ worth of uploaded YouTube videos.

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It’s the last thing many businesses and site designers think about when making a website, but it is one of the most important factors when it comes to increasing sales.

We’ve all seen studies that made us scratch our head… “You needed to spend research money to find out if cocaine makes mice hyper? Or whether head-banging (made popular with Heavy Metal in the 80’s) is bad for you? Or if injury is more likely while drunk?” (All real studies). Some studies seem pointless, at least on the surface, but science might not be the only group over-analyzing correlations that seem obvious.

Let’s give an example: “Back in 2006, Amazon presented one of the first studies linking a clear causation between page load time and online customer revenue.” You can see some of the results of this groundbreaking study by clicking on these pretty blue words…

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