Life is a story. So is business. It doesn’t matter how technical a thing you’re selling. It doesn’t even matter if you are B2B. People are the ones you depend on to buy what you are selling, and people love a good story.

To make the most of your marketing, it is essential that it revolves around a story that your customer can relate to, one that they want to be a part of. (more…)

Today press releases, sometimes shortened to PRs, usually refer to online releases as opposed to the traditional release sent to television stations and newspapers. Online versions are submitted to companies like PRweb, and that company distributes them online to different news outlets. There is generally a fee for this service, but it can be worth it because online releases can reach hundreds of thousands of people. When choosing a company that will distribute your release, be sure they use analytics in order to track where it is being picked up. (more…)

“McDonalds? Haven’t they served like 50 trillion people and counting from all over the world… or some ridiculous number like that?”

247 billion is the actual number, still impressive. Since there are only around 7 billion people in the world on average each person eats at McDonalds about 35 times. Of course not everybody eats at McDonalds, so of the customers who do regularly eat at McDonalds the number is likely quite a bit higher than 35 times.

The point is McDonalds doesn’t really need new customers, not like you need new customers. So why go local?

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It’s simple, easy to use, provides a great service, and it is the 10th most visited website in the world. This of course makes Craig’s List a prime target for businesses that hope to increase their customer base, find great employees to hire, and for a range of other reasons.

How do you ensure the ads you place Craig’s List are effective though?

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