We have all heard the “content is king” phrase, and while the 411 Locals team agrees that content is important both for the visitors of your website and Google, it simply doesn’t make sense to produce tons of content just for the sake of having it. We believe the that setting targets of blog posts per month is not really the best solution to keep your marketing strategy.
Have you already noticed the “more results” link – the new Google mobile search interface? The 411 Locals team definitely did, but we cannot say that we haven’t been warned. Google told us that they will constantly experiment with new formats in order to deliver a better and better experience. In this article, we will give you more information about the “more results” new interface and the new search buttons to refine your search directly in the search results snippets.
411 Locals dedicates this article to the top 3 trends in PPC in 2018.
Do you remember the times when adding an image containing a keyword in the title and a few backlinks was more than enough for a better ranking? Well, the industry is growing and the 411 Locals team is now introducing the art of image link building. You will notice a lot of similarities with the traditional link building, but there is more to that. Keep reading to see what we mean.
Google has just launched a new version of the structured data testing tool for rich results. The company will be calling the old rich cards, rich snippets or enriched results “Rich results” from now on and will group them all together. The team of 411 Locals is excited about the new tool, and here’s what you need to know about it.
If you are in the SEO industry, you most likely show your clients the monthly reports. We, at 411 Locals, improve our work based on the reports, but most importantly, we show our own customers the positive statistics. The trick to satisfying your customers is to actually make them understand the numbers and everything.
